DealerRater Comes Out on Top as Consumer Review Source

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Study Finds DealerRater Market Coverage Broader Than Most

Deal­er­Rater engaged a third-party data research com­pany to gather review count and aver­age rat­ing data from sev­eral con­sumer review sources such as Google+, Yelp, Cars.com, Edmunds and Yahoo! Local.  The study con­ducted in Decem­ber 2012 uti­lized a ran­dom sam­ple set of 3,500 fran­chised deal­ers across all 50 states, rep­re­sent­ing approx­i­mately 20% of the fran­chised deal­ers in the United States.

In addi­tion to DealerRater’s top posi­tion in over­all deal­er­ship review count, results showed Deal­er­Rater main­tains the high­est deal­er­ship cov­er­age (defined as deal­ers with at least 1 review).

Deal­er­Rater fur­ther engaged this third-party data research com­pany to test the vis­i­bil­ity of Deal­er­Rater car dealer reviews on the first page of Google search results using two dif­fer­ent search terms:  Dealer Name and Dealer Name plus the word “Reviews”.   Addi­tion­ally the study gath­ered data on the posi­tion­ing of the Deal­er­Rater reviews in the search results.   Sim­i­lar to the con­tent study ref­er­enced above, this study was con­ducted in Decem­ber 2012 using a ran­dom sam­ple set of 3,500 fran­chised deal­ers across all 50 states.  The study found:

  • For Google searches using just the Dealer Name, a Deal­er­Rater URL with star rat­ing appeared on the first page of organic search engine results 87% of the time, with an aver­age results posi­tion­ing of #4.
  • For Google searches using the Dealer Name + “Reviews”, a Deal­er­Rater URL with star rat­ing appeared on the first page of organic search engine results 95% of the time, with an aver­age results posi­tion­ing of #2.

“This com­pelling data val­i­dates Deal­er­Rater as a con­tent mar­ket­ing leader that offers car deal­er­ships high organic SEO value,” said Chip Grueter, pres­i­dent at Deal­er­Rater.  “Our Page-one Google search posi­tion in com­bi­na­tion with more than 3 mil­lion monthly unique vis­i­tors view­ing our con­sumer con­tent and brand both on-site and off-site is a pow­er­ful con­fir­ma­tion of the vis­i­bil­ity we offer our dealer partners.”

The Deal­er­Rater site receives an aver­age of 1,000 new reviews per day dur­ing the week, with a new review sub­mit­ted every 55 sec­onds dur­ing day­light hours.  With its unpar­al­leled vol­ume of dealer reviews now approach­ing 950,000, 26% of all fran­chised deal­ers in the U.S. have embraced Deal­er­Rater and its award-winning Cer­ti­fied Dealer Pro­gram as a crit­i­cal com­po­nent of their online rep­u­ta­tion man­age­ment efforts.

For more infor­ma­tion, visit www.DealerRater.com.

 

 

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