Study Finds DealerRater Market Coverage Broader Than Most
DealerRater engaged a third-party data research company to gather review count and average rating data from several consumer review sources such as Google+, Yelp, Cars.com, Edmunds and Yahoo! Local. The study conducted in December 2012 utilized a random sample set of 3,500 franchised dealers across all 50 states, representing approximately 20% of the franchised dealers in the United States.
In addition to DealerRater’s top position in overall dealership review count, results showed DealerRater maintains the highest dealership coverage (defined as dealers with at least 1 review).
DealerRater further engaged this third-party data research company to test the visibility of DealerRater car dealer reviews on the first page of Google search results using two different search terms: Dealer Name and Dealer Name plus the word “Reviews”. Additionally the study gathered data on the positioning of the DealerRater reviews in the search results. Similar to the content study referenced above, this study was conducted in December 2012 using a random sample set of 3,500 franchised dealers across all 50 states. The study found:
- For Google searches using just the Dealer Name, a DealerRater URL with star rating appeared on the first page of organic search engine results 87% of the time, with an average results positioning of #4.
- For Google searches using the Dealer Name + “Reviews”, a DealerRater URL with star rating appeared on the first page of organic search engine results 95% of the time, with an average results positioning of #2.
“This compelling data validates DealerRater as a content marketing leader that offers car dealerships high organic SEO value,” said Chip Grueter, president at DealerRater. “Our Page-one Google search position in combination with more than 3 million monthly unique visitors viewing our consumer content and brand both on-site and off-site is a powerful confirmation of the visibility we offer our dealer partners.”
The DealerRater site receives an average of 1,000 new reviews per day during the week, with a new review submitted every 55 seconds during daylight hours. With its unparalleled volume of dealer reviews now approaching 950,000, 26% of all franchised dealers in the U.S. have embraced DealerRater and its award-winning Certified Dealer Program as a critical component of their online reputation management efforts.
For more information, visit www.DealerRater.com.