DealerRater Comes Out on Top as Consumer Review Source

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Study Finds DealerRater Market Coverage Broader Than Most

Deal­er­Rater engaged a third-par­ty data research com­pa­ny to gath­er review count and aver­age rat­ing data from sev­er­al con­sumer review sources such as Google+, Yelp, Cars.com, Edmunds and Yahoo! Local.  The study con­duct­ed in Decem­ber 2012 uti­lized a ran­dom sam­ple set of 3,500 fran­chised deal­ers across all 50 states, rep­re­sent­ing approx­i­mate­ly 20% of the fran­chised deal­ers in the Unit­ed States.

In addi­tion to DealerRater’s top posi­tion in over­all deal­er­ship review count, results showed Deal­er­Rater main­tains the high­est deal­er­ship cov­er­age (defined as deal­ers with at least 1 review).

Deal­er­Rater fur­ther engaged this third-par­ty data research com­pa­ny to test the vis­i­bil­i­ty of Deal­er­Rater car deal­er reviews on the first page of Google search results using two dif­fer­ent search terms:  Deal­er Name and Deal­er Name plus the word “Reviews”.   Addi­tion­al­ly the study gath­ered data on the posi­tion­ing of the Deal­er­Rater reviews in the search results.   Sim­i­lar to the con­tent study ref­er­enced above, this study was con­duct­ed in Decem­ber 2012 using a ran­dom sam­ple set of 3,500 fran­chised deal­ers across all 50 states.  The study found:

  • For Google search­es using just the Deal­er Name, a Deal­er­Rater URL with star rat­ing appeared on the first page of organ­ic search engine results 87% of the time, with an aver­age results posi­tion­ing of #4.
  • For Google search­es using the Deal­er Name + “Reviews”, a Deal­er­Rater URL with star rat­ing appeared on the first page of organ­ic search engine results 95% of the time, with an aver­age results posi­tion­ing of #2.

“This com­pelling data val­i­dates Deal­er­Rater as a con­tent mar­ket­ing leader that offers car deal­er­ships high organ­ic SEO val­ue,” said Chip Grueter, pres­i­dent at Deal­er­Rater.  “Our Page-one Google search posi­tion in com­bi­na­tion with more than 3 mil­lion month­ly unique vis­i­tors view­ing our con­sumer con­tent and brand both on-site and off-site is a pow­er­ful con­fir­ma­tion of the vis­i­bil­i­ty we offer our deal­er part­ners.”

The Deal­er­Rater site receives an aver­age of 1,000 new reviews per day dur­ing the week, with a new review sub­mit­ted every 55 sec­onds dur­ing day­light hours.  With its unpar­al­leled vol­ume of deal­er reviews now approach­ing 950,000, 26% of all fran­chised deal­ers in the U.S. have embraced Deal­er­Rater and its award-win­ning Cer­ti­fied Deal­er Pro­gram as a crit­i­cal com­po­nent of their online rep­u­ta­tion man­age­ment efforts.

For more infor­ma­tion, vis­it www.DealerRater.com.

 

 

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