Cadillac and Lincoln: Tale of 2 Luxury Models

The Detroit Bureau - February 4, 2013

It was, to man­gle Charles Dick­ens, the best of times and the worst of times for the two domes­tic lux­u­ry mak­ers last month.

Find out how Cadil­lac and Lin­coln did in Jan­u­ary.

For Cadil­lac, Jan­u­ary brought a sign of vin­di­ca­tion sug­gest­ing that, after a slow start for the 2013 mod­el-year, crit­i­cal new prod­ucts like the com­pact ATS sedan are final­ly build­ing the sales momen­tum need­ed to help restore Gen­er­al Motors’ flag­ship brand to its for­mer lus­ter.

For Lin­coln, how­ev­er, Jan­u­ary deliv­ered an unex­pect­ed set­back, sales plung­ing by 73%, year-over-year, despite par­ent Ford Motor Co.’s strong aspi­ra­tions for the lux­u­ry brand’s new MKZ sedan.

While Lincoln’s num­bers plunged 18%, to their low­est lev­el since the Rea­gan era, Cadil­lac post­ed its best per­for­mance at the retail lev­el in 23 years, demand over­all surg­ing by 47%.

 

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