Cadillac and Lincoln: Tale of 2 Luxury Models


The Detroit Bureau - February 4, 2013

It was, to mangle Charles Dickens, the best of times and the worst of times for the two domestic luxury makers last month.

Find out how Cadillac and Lincoln did in January.

For Cadillac, January brought a sign of vindication suggesting that, after a slow start for the 2013 model-year, critical new products like the compact ATS sedan are finally building the sales momentum needed to help restore General Motors’ flagship brand to its former luster.

For Lincoln, however, January delivered an unexpected setback, sales plunging by 73%, year-over-year, despite parent Ford Motor Co.’s strong aspirations for the luxury brand’s new MKZ sedan.

While Lincoln’s numbers plunged 18%, to their lowest level since the Reagan era, Cadillac posted its best performance at the retail level in 23 years, demand overall surging by 47%.