Cadillac and Lincoln: Tale of 2 Luxury Models


The Detroit Bureau - February 4, 2013

It was, to man­gle Charles Dick­ens, the best of times and the worst of times for the two domes­tic lux­ury mak­ers last month.

Find out how Cadil­lac and Lin­coln did in January.

For Cadil­lac, Jan­u­ary brought a sign of vin­di­ca­tion sug­gest­ing that, after a slow start for the 2013 model-year, crit­i­cal new prod­ucts like the com­pact ATS sedan are finally build­ing the sales momen­tum needed to help restore Gen­eral Motors’ flag­ship brand to its for­mer luster.

For Lin­coln, how­ever, Jan­u­ary deliv­ered an unex­pected set­back, sales plung­ing by 73%, year-over-year, despite par­ent Ford Motor Co.’s strong aspi­ra­tions for the lux­ury brand’s new MKZ sedan.

While Lincoln’s num­bers plunged 18%, to their low­est level since the Rea­gan era, Cadil­lac posted its best per­for­mance at the retail level in 23 years, demand over­all surg­ing by 47%.