Audi A3 e-tron Display in Geneva Showing Automakers’ Plug-in Hybrid Strategy

Audi will be join­ing the plug-in mar­ket­ing when it launch­es its A3 e-tron next month at the Gene­va Motor Show. Like most of the major automak­ers, this lux­u­ry car­mak­er has been look­ing into all of the avail­able bat­tery-pow­ered options includ­ing con­ven­tion­al hybrids and pure bat­tery elec­tric vehi­cles. The com­pa­ny appears to be ready for focus main­ly on plug-in hybrid pow­er­trains, which could offer the right bal­ance of price, range, and per­for­mance.

As for per­for­mance, the A2 e-tron is able to go from 0 to 100 kilo­me­ters per hour (62 miles per hour) in 7.6 sec­onds – about two sec­onds faster than the Chevro­let Volt. The plug-in hybrid will have a top-rat­ed speed of 222 km/, or 138 mph. The Audi A3 e-tron is expect­ed to trav­el 31 miles per charge and can reach a top speed of 81 mph in pure elec­tric mode. It’s going to be launched on March 5th at Geneva’s PAL­Ex­po Cen­ter. Accord­ing to an advanced state­ment from Audi, the car is impor­tant to look at to get a sense of Audi’s future prod­uct plan­ning. “The elec­tri­fi­ca­tion of the dri­ve­train, above all using plug-in tech­nol­o­gy, plays a decid­ing role in the strat­e­gy of the brand,” Audi said.



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