Working Moms Are Now Key Stakeholders for Car Buying Decisions

businesswomen

Chase Card Services - January 15, 2013

Work­ing moms are becom­ing the key tar­get mar­ket deal­ers mar­ket­ing to seg­ments in their regions – 59% of work­ing moth­ers are man­ag­ing house­hold expenses alone, accord­ing to a poll released by Work­ing Mother mag­a­zine and Chase Card Ser­vices. This com­pares with 30% of work­ing moth­ers who man­age house­hold expenses in a joint effort with their spouses.

Tags: