Working Moms Are Now Key Stakeholders for Car Buying Decisions

businesswomen

Chase Card Services - January 15, 2013

Working moms are becoming the key target market dealers marketing to segments in their regions – 59% of working mothers are managing household expenses alone, according to a poll released by Working Mother magazine and Chase Card Services. This compares with 30% of working mothers who manage household expenses in a joint effort with their spouses.

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