Via Motors and Bob Lutz Showing Off Three New Extended Range Models in Detroit

Via Motors e-REV

Via Motors, which has been sup­ported by GM’s ex-chair and Chevro­let Volt advo­cate Bob Lutz, will be unveil­ing three new full-size elec­tric vehi­cles at the Detroit Auto Show this month. Beyond its plug-in hybrid pick­up, the range of extend­ed range vehi­cles will include a high per­for­mance, four-wheel dri­ve truck with up to 800 horse­power. Oth­er offer­ings include a lux­ury 4WD SUV, and an extend­ed range 12-pas­sen­ger van.

With Via’s exist­ing mod­els based on Chevro­let vehi­cles, some ana­lysts think that it’s like­ly the new mod­els will fol­low suit, based on mod­els like the Sub­ur­ban and Express. Via’s strate­gic approach is to elec­tri­fy the more gas-guz­zling vehi­cles on the mar­ket, bring­ing about the great­est improve­ments over the stan­dard mod­els. Nat­u­ral­ly, emis­sions are reduced, as well as fuel cost. This should be very attrac­tive to fleet man­agers, as long as the cost per mile expense is com­pet­i­tive with oth­er vehi­cles on the mar­ket. Cer­tain con­sumers might take to it as well, espe­cial­ly those who’ve grown up dri­ving only light truck mod­els, and look for­ward to sav­ing big on fuel expens­es.

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