Dodge plans to expand the Dart line-up, introduced less than a year ago, with the new GT sport model – to be prominently display at the upcoming Detroit Auto Show.
Find out what Marchionne has in mind for the Dart lineup.
A key executive from one of Chrysler’s competitors noted recently that one of the problems [Sergio] Marchionne and company are facing in marketing the Dart is that potential customers really don’t think of Chrysler when they shop for a subcompact.
Bringing on the GT version is clearly part of the ongoing effort to raise the visibility of the entire Dart lineup.
“The new Dart GT embodies the best attributes that compact car buyers are looking for, including outstanding style, performance, technology and value,” said Reid Bigland, Dodge Brand president and chief executive officer. The addition of the GT model could hit “the sweet spot” in the compact segment, Bigland suggested.