Sporty New Dodge Dart GT Coming to NAIAS

The Detroit Bureau - January 9, 2013

Dodge plans to expand the Dart line-up, intro­duced less than a year ago, with the new GT sport mod­el – to be promi­nent­ly dis­play at the upcom­ing Detroit Auto Show.

Find out what Mar­chionne has in mind for the Dart line­up.

A key exec­u­tive from one of Chrysler’s com­peti­tors not­ed recent­ly that one of the prob­lems [Ser­gio] Mar­chionne and com­pa­ny are fac­ing in mar­ket­ing the Dart is that poten­tial cus­tomers real­ly don’t think of Chrysler when they shop for a sub­com­pact.

Bring­ing on the GT ver­sion is clear­ly part of the ongo­ing effort to raise the vis­i­bil­i­ty of the entire Dart line­up.

“The new Dart GT embod­ies the best attrib­ut­es that com­pact car buy­ers are look­ing for, includ­ing out­stand­ing style, per­for­mance, tech­nol­o­gy and val­ue,” said Reid Bigland, Dodge Brand pres­i­dent and chief exec­u­tive offi­cer. The addi­tion of the GT mod­el could hit “the sweet spot” in the com­pact seg­ment, Bigland sug­gest­ed.

 

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