New KBB Accelerator Ad Program to Boost Sales

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PR Newswire - January 28, 2013

The all-new Accelerator program is now available to help automakers capture the attention of in-market car shoppers on Kelley Blue Book’s website.

Dealers and automakers will profit from consumer aid tool.

Accelerator provides a high-impact, engaging site event that commands attention from the undecided consumer and generates sustainable awareness through multiple integrated ad units, including a one-week exclusive advertising placement on Kelley Blue Book’s KBB.com home page. This rare media opportunity to ‘own’ the advertisement opportunities on Kelley Blue Book’s home page and garner attention from KBB.com’s more than 14 million monthly visitors also will help to blunt competitors on major site pathways.

Kelley Blue Book’s all-new Accelerator program integrates several in-demand ad units, such as pushdown, expandable and sidekick ads, orchestrating the experience with each ad unit animating and triggering the others independently and without interruption. Advertisers also benefit from an immersive cross-platform takeover experience to reach Kelley Blue Book’s tech-savvy, on-the-go shoppers.

 

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