GM & Toyota Set Stage for Market Share Gains

Detroit Free Press - January 6, 2013

Automakers are entering 2013 not only confident they will sell more cars and trucks, but knowing they have more new products to offer.

GM and Toyota plan to gain market share with new products.

Toyota and General Motors expect to gain market share this year.

Toyota, along with its luxury and youth-oriented brands, Lexus and Scion, plan to launch nine models, said Jim Lentz, president and CEO of Toyota Motor Sales.

Those will include a new Toyota RAV4 and a new Lexus IS sedan.

In 2013, GM plans to launch 12 new or significantly updated models, including the Chevrolet Corvette, Impala and Silverado, three new Buicks and two new Cadillacs.

“We are setting the stage here … to launch the biggest product portfolio initiative in General Motors history,” said Mark Reuss, president of GM North America.



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