GM & Toyota Set Stage for Market Share Gains

Detroit Free Press - January 6, 2013

Automak­ers are enter­ing 2013 not only con­fi­dent they will sell more cars and trucks, but know­ing they have more new prod­ucts to offer.

GM and Toy­ota plan to gain mar­ket share with new prod­ucts.

Toy­ota and Gen­er­al Motors expect to gain mar­ket share this year.

Toy­ota, along with its lux­u­ry and youth-ori­ent­ed brands, Lexus and Scion, plan to launch nine mod­els, said Jim Lentz, pres­i­dent and CEO of Toy­ota Motor Sales.

Those will include a new Toy­ota RAV4 and a new Lexus IS sedan.

In 2013, GM plans to launch 12 new or sig­nif­i­cant­ly updat­ed mod­els, includ­ing the Chevro­let Corvette, Impala and Sil­ver­a­do, three new Buicks and two new Cadil­lacs.

“We are set­ting the stage here … to launch the biggest prod­uct port­fo­lio ini­tia­tive in Gen­er­al Motors his­to­ry,” said Mark Reuss, pres­i­dent of GM North Amer­i­ca.

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