Electric BMW ActiveE Buyers are Varied

Green Car Reports - January 22, 2013

The writer set out to find out which cars were being trad­ed in for the new elec­tric BMW ActivE, and the results of his ven­ture proved rather inter­est­ing.

Which vehi­cles were trad­ed in for the elec­tric BMW?

Of the more than 50 dri­vers who responded–some say­ing what car the ActiveE had sup­plant­ed, even if they didn’t actu­al­ly trade it in–the list var­ied a lot.

Many ActiveE dri­vers came from the Mini E test, and had effec­tive­ly swapped their elec­tric Mini Coop­er for the elec­tric BMW, which is based on the 1-Series two-door sedan.

Beyond the Mini E, though, there were a num­ber of sedans, even a wag­on or two, from Euro­pean brands (Audi, BMW, Saab, Vol­vo).

There was one Lin­coln LS, the ear­ly-2000s attempt by Ford’s lux­u­ry brand to pro­duce a mid-size lux­u­ry sport sedan. There was one Jeep Grand Chero­kee.

There were a few Toy­ota Prius­es, a Hon­da Civic Hybrid (for the HOV-lane stick­er, its own­er can­did­ly admit­ted), a Maz­da Mia­ta, and a Sub­aru Out­back Sport. There was even a motor­cy­cle.





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