Disappointment Follows Cars from Show to Dealership

PR newswire - January 15, 2013

Con­sumers who have fall­en in love with one of the 50-plus new vehi­cles being debuted at NAIAS this year may be in for a dis­ap­point­ment.

Find out what prompt­ed one after­mar­ket deal­er to make this state­ment.

“On the show floor, you’re see­ing the top of the top of the line, with the largest wheel and tire pack­age pos­si­ble,” said Kei­th Alin­der , Tech­ni­cal Direc­tor for Wheel Pros, one of the world’s largest man­u­fac­tur­ers and dis­trib­u­tors of after­mar­ket wheels.

These options fill out the wheel wells and can make the show vehi­cles look more aggres­sive and more bal­anced than the base mod­el avail­able for pur­chase at a deal­er­ship, which can some­times seem a lit­tle ane­mic by com­par­i­son.

“You’re going to see a lot of option­al equip­ment at the show: the sport pack­age, the upgrad­ed brakes, the wider wheels for the back of the car,” said Alin­der. “Some­times you’ll see wheel and tire sizes that were nev­er even made to sell.”

But by the time that vehi­cle has pro­gressed from a cre­ative sketch through count­less rounds of revi­sion and put into pro­duc­tion, design com­pro­mis­es have been made.

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