Digital Billboards May Look Good, but they Increase Driver Distraction

Outdoor_Billboards_NCDs.jpg

Fleet Owner - January 3, 2013

Digital billboards might be a great way to build brand image and sell product, but the problem is attracting and holding the gaze of drivers. Researchers at the Swedish National Road and Transport Research Institute are grabbing driver attention far longer than a danger threshold that previous studies had identified. The Swedish government had allowed for posting digital billboards in 2009, but will now be banning them.

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