Detroit Luxury Rivals Continue to Struggle

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The Detroit Bureau - January 4, 2013

Ford is count­ing on its Lin­coln MKZ and GM is push­ing for its Cadil­lac ATS to win “Car of the Year” award next week, to get these brands back on track.

Find out where Lin­coln and Cadil­lac stand right now.

The long-promised revival of Detroit’s two main lux­ury brands failed to mate­ri­al­ize in 2012 despite the launch of some major new prod­ucts that gen­er­ated largely pos­i­tive reviews.

Both Ford Motor Co.’s Lin­coln and Gen­eral Motors’ Cadil­lac wound up los­ing mar­ket share last year – 4.1% and 1.7% respec­tively — despite the mak­ers’ antic­i­pated improve­ments . Only the near-luxury GM brand Buick posted a mod­est, 1.6% gain for the year, though com­pany offi­cials insist the real test will come in 2013.

 

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