Detroit Luxury Rivals Continue to Struggle


The Detroit Bureau - January 4, 2013

Ford is counting on its Lincoln MKZ and GM is pushing for its Cadillac ATS to win “Car of the Year” award next week, to get these brands back on track.

Find out where Lincoln and Cadillac stand right now.

The long-promised revival of Detroit’s two main luxury brands failed to materialize in 2012 despite the launch of some major new products that generated largely positive reviews.

Both Ford Motor Co.’s Lincoln and General Motors’ Cadillac wound up losing market share last year – 4.1% and 1.7% respectively — despite the makers’ anticipated improvements . Only the near-luxury GM brand Buick posted a modest, 1.6% gain for the year, though company officials insist the real test will come in 2013.