Detroit Luxury Rivals Continue to Struggle

The Detroit Bureau - January 4, 2013

Ford is count­ing on its Lin­coln MKZ and GM is push­ing for its Cadil­lac ATS to win “Car of the Year” award next week, to get these brands back on track.

Find out where Lin­coln and Cadil­lac stand right now.

The long-promised revival of Detroit’s two main lux­u­ry brands failed to mate­ri­al­ize in 2012 despite the launch of some major new prod­ucts that gen­er­at­ed large­ly pos­i­tive reviews.

Both Ford Motor Co.’s Lin­coln and Gen­er­al Motors’ Cadil­lac wound up los­ing mar­ket share last year – 4.1% and 1.7% respec­tive­ly — despite the mak­ers’ antic­i­pat­ed improve­ments . Only the near-lux­u­ry GM brand Buick post­ed a mod­est, 1.6% gain for the year, though com­pa­ny offi­cials insist the real test will come in 2013.

 

Tags:


0 Comments

    Leave a Reply

    Your email address will not be published. Required field are marked *.