Dataium’s ASI Report Saw Strong Sales Activity in December

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Dataium’s Automotive Shopper Intensity (ASI) report saw strong new vehicle sales numbers in December – 2.38% over November. The holiday spirit was present with consumes pursuing year-end incentives and post-hurricane car replacements.

US retail SAAR numbers were positively impacted by Hurricane Sandy, increasing numbers by as much as…

The Index uptick indicated a good month in December for automakers, with year-end events starting earlier than usual to attract more buyers…

Ford saw an overall increase in shopping intensity for its product, with three of its models making it into the top 10 ASI ranking…

Click here for more analysis from Dataium’s ASI report and how certain market conditions are influencing new and used vehicle sales…

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