Dataium’s ASI Report Saw Strong Sales Activity in December

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Dataium’s Auto­mo­tive Shop­per Inten­sity (ASI) report saw strong new vehi­cle sales num­bers in Decem­ber – 2.38% over Novem­ber. The hol­i­day spirit was present with con­sumes pur­su­ing year-end incen­tives and post-hurricane car replacements.

US retail SAAR num­bers were pos­i­tively impacted by Hur­ri­cane Sandy, increas­ing num­bers by as much as…

The Index uptick indi­cated a good month in Decem­ber for automak­ers, with year-end events start­ing ear­lier than usual to attract more buyers…

Ford saw an over­all increase in shop­ping inten­sity for its prod­uct, with three of its mod­els mak­ing it into the top 10 ASI ranking…

Click here for more analy­sis from Dataium’s ASI report and how cer­tain mar­ket con­di­tions are influ­enc­ing new and used vehi­cle sales…

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