Dataium’s ASI Index Sees Strong Sales Month in December


Eric Brown

Dataium’s ASI Index grew 2.38% in Decem­ber over the pre­vi­ous month, which was sig­nif­i­cantly larger than the 1.03% growth seen one year before. Dataium fore­casted the US retail SAAR to be 13 mil­lion units for Decem­ber. The hol­i­day spirit was present with con­sumers pur­su­ing year-end incen­tives, and Hur­ri­cane Sandy’s impact was seen in con­sumer replace­ment of lost vehicles.

Click here to read Dataium’s Auto­mo­tive Shop­per Inten­sity (ASI™) report for December

US Retail SAAR Num­bers Pos­i­tively Impacted by Hur­ri­cane Sandy:
Increas­ing November’s num­bers by as much as 300 to 400 thou­sand vehicles.

Index Uptick Indi­cated Good Month for Automak­ers in Decem­ber:
Toy­ota, Nis­san, and other OEMs started year-end events ear­lier than usual to attract more buyers.

Ford Saw Over­all Increase in Shop­ping Inten­sity for its Prod­ucts:
Ford F-150, Fusion, Escape, and Focus were in top 10 new vehi­cle ASI ranking.