Dataium’s ASI Index Sees Strong Sales Month in December

Eric Brown

Dataium’s ASI Index grew 2.38% in December over the previous month, which was significantly larger than the 1.03% growth seen one year before. Dataium forecasted the US retail SAAR to be 13 million units for December. The holiday spirit was present with consumers pursuing year-end incentives, and Hurricane Sandy’s impact was seen in consumer replacement of lost vehicles.

Click here to read Dataium’s Automotive Shopper Intensity (ASI™) report for December

US Retail SAAR Numbers Positively Impacted by Hurricane Sandy:
Increasing November’s numbers by as much as 300 to 400 thousand vehicles.

Index Uptick Indicated Good Month for Automakers in December:
Toyota, Nissan, and other OEMs started year-end events earlier than usual to attract more buyers.

Ford Saw Overall Increase in Shopping Intensity for its Products:
Ford F-150, Fusion, Escape, and Focus were in top 10 new vehicle ASI ranking.



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