Check Out NAFA’s Multimedia Trick Cover on YouTube

YouTube

The January/February 2013 issue of FLEET­So­lu­tions mag­a­zine bridges the gap between print, online, and live-action video – and offers a great way to use mul­ti­me­dia resources to pro­mote the upcom­ing NAFA con­fer­ence. The new issue of the NAFA Fleet Man­age­ment Asso­ci­a­tion pub­li­ca­tion fea­tures a “trick cover,” which shows a van with its vehi­cle wrap being stripped. When read­ers open the cover they are pre­sented with the van fully wrapped in its new look, pro­mot­ing NAFA’s 2013 Insti­tute & Expo and a QR code that links to a YouTube video show­ing a real van hav­ing its vehi­cle wrap replaced by a new one. The video, pro­duced by NAFA affil­i­ate Asso­ci­ated Graph­ics, Inc., of Plain City, Ohio, begins with a look at the print mag­a­zine as the pages turn until the arti­cle on vehi­cle wraps is reached. At that point, the cam­era reveals the real van and the ini­tial removal of the orig­i­nal wrap. This was the first time NAFA had ever tried com­bin­ing print, online, and video within an arti­cle, and it won’t be the last. Click here to see how it all works on YouTube.

Tags: