Adds ‘Drama’ to Super Bowl Ads logo

OM Globe - January 20, 2013

This year’s Super Bowl ads are already set to dazzle, but promises to bring ‘real drama’ when it launches its all-new advertising campaign.

Take a look at the ‘teasers’ up front of Feb 3 offering.

Until the big reveal of’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting

“With a brand-new campaign, we wanted to build excitement for our ad and save its reveal for the Super Bowl,” said Linda Bartman,’s Chief Marketing Officer. “Our new campaign is more connected to the car shopping experience and more compelling than ever. Fans should be ready for a more engaging feel from advertising that is consistent wherever they see our brand.”

“We have heard from car shoppers that buying a new car can be overwhelming, and sometimes even stressful, so our new campaign shows how dealers help car shoppers have a drama-free buying experience by using,” said Bartman. “We think this message is one that will resonate with car shoppers. As has been the case for the last five years, the Super Bowl remains the perfect place to tell our story to an unprecedented audience.”




  • Quite excited to see how this cashing in on Superbowl pans out and whether the campaign lives up to the hype.