Adds ‘Drama’ to Super Bowl Ads logo

OM Globe - January 20, 2013

This year’s Super Bowl ads are already set to daz­zle, but promis­es to bring ‘real dra­ma’ when it launch­es its all-new adver­tis­ing cam­paign.

Take a look at the ‘teasers’ up front of Feb 3 offer­ing.

Until the big reveal of’s first new com­mer­cial, which will air dur­ing the first quar­ter of the game, fans can get a taste for dra­ma by vis­it­ing

“With a brand-new cam­paign, we want­ed to build excite­ment for our ad and save its reveal for the Super Bowl,” said Lin­da Bart­man,’s Chief Mar­ket­ing Offi­cer. “Our new cam­paign is more con­nect­ed to the car shop­ping expe­ri­ence and more com­pelling than ever. Fans should be ready for a more engag­ing feel from adver­tis­ing that is con­sis­tent wher­ev­er they see our brand.”

“We have heard from car shop­pers that buy­ing a new car can be over­whelm­ing, and some­times even stress­ful, so our new cam­paign shows how deal­ers help car shop­pers have a dra­ma-free buy­ing expe­ri­ence by using,” said Bart­man. “We think this mes­sage is one that will res­onate with car shop­pers. As has been the case for the last five years, the Super Bowl remains the per­fect place to tell our sto­ry to an unprece­dent­ed audi­ence.”




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