Adds ‘Drama’ to Super Bowl Ads logo

OM Globe - January 20, 2013

This year’s Super Bowl ads are already set to daz­zle, but promises to bring ‘real drama’ when it launches its all-new adver­tis­ing campaign.

Take a look at the ‘teasers’ up front of Feb 3 offering.

Until the big reveal of’s first new com­mer­cial, which will air dur­ing the first quar­ter of the game, fans can get a taste for drama by vis­it­ing

“With a brand-new cam­paign, we wanted to build excite­ment for our ad and save its reveal for the Super Bowl,” said Linda Bart­man,’s Chief Mar­ket­ing Offi­cer. “Our new cam­paign is more con­nected to the car shop­ping expe­ri­ence and more com­pelling than ever. Fans should be ready for a more engag­ing feel from adver­tis­ing that is con­sis­tent wher­ever they see our brand.”

“We have heard from car shop­pers that buy­ing a new car can be over­whelm­ing, and some­times even stress­ful, so our new cam­paign shows how deal­ers help car shop­pers have a drama-free buy­ing expe­ri­ence by using,” said Bart­man. “We think this mes­sage is one that will res­onate with car shop­pers. As has been the case for the last five years, the Super Bowl remains the per­fect place to tell our story to an unprece­dented audience.”




  • Leah

    Quite excited to see how this cash­ing in on Super­bowl pans out and whether the cam­paign lives up to the hype.