Brand Loyalty by Model – Q3 2012

Experian Automotive - January 15, 2013

Article Summary
  • Ford Fusion and Ford Flex took top 2spots for brand loy­al­ty at mod­el lev­el dur­ing Q3 2012
  • Sur­pass­ing Q2 2012 mod­el loy­al­ty leader Chevro­let Son­ic in Exper­ian Automotive’s Q3 Loy­al­ty and Mar­ket Trends report
  • Study found 56.4% of Ford Fusion own­ers return­ing to mar­ket pur­chased or leased anoth­er Ford vehi­cle
Significance of the Data
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