Brand Loyalty by Model – Q3 2012

Experian brand loyalty by model

Experian Automotive - January 15, 2013

Article Summary
  • Ford Fusion and Ford Flex took top 2spots for brand loyalty at model level during Q3 2012
  • Surpassing Q2 2012 model loyalty leader Chevrolet Sonic in Experian Automotive’s Q3 Loyalty and Market Trends report
  • Study found 56.4% of Ford Fusion owners returning to market purchased or leased another Ford vehicle
Significance of the Data