Brand Loyalty by Model – Q3 2012

Experian brand loyalty by model

Experian Automotive - January 15, 2013

Article Summary
  • Ford Fusion and Ford Flex took top 2spots for brand loy­alty at model level dur­ing Q3 2012
  • Sur­pass­ing Q2 2012 model loy­alty leader Chevro­let Sonic in Exper­ian Automotive’s Q3 Loy­alty and Mar­ket Trends report
  • Study found 56.4% of Ford Fusion own­ers return­ing to mar­ket pur­chased or leased another Ford vehicle
Significance of the Data