BMW Outsells Rival Mercedes in December

Detroit News - January 6, 2013

Pow­ered by the 5 Series car line, BMW AG topped rival Daim­ler AG’s Mer­cedes-Benz in lux­u­ry auto deliv­er­ies for the sec­ond con­sec­u­tive year.

Find out what those win­ning num­bers for Decem­ber are.

BMW AG’s U.S. sales surged 39 per­cent in Decem­ber, pow­ered by the 5 Series car line, help­ing it top Daim­ler AG’s Mer­cedes-Benz in lux­u­ry auto deliv­er­ies for the sec­ond con­sec­u­tive year.

December’s sales vault­ed BMW past Mer­cedes, which held a 1,849-vehicle lead through Novem­ber. BMW fin­ished 2012 with 281,460 vehi­cles sold, top­ping Mer­cedes-Benz by 7,326. The two Ger­man automak­ers were vying to be the top lux­u­ry brand in the U.S. after out­selling Lexus last year. Lexus was the top-sell­ing lux­u­ry brand in the U.S. for 11 years until nat­ur­al dis­as­ters in Asia cur­tailed vehi­cle pro­duc­tion in 2011.

BMW’s U.S. sales rose 14 per­cent for 2012, the Munich-based automak­er said last week. BMW also ben­e­fit­ed from a 46 per­cent jump in X3 sport util­i­ty vehi­cle sales in Decem­ber to 5,162. Deliv­er­ies of the SUV rose 27 per­cent for the year to 35,173.

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