BMW Hopes to Widen Luxury Lead in 2013

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Bloomberg News - January 10, 2013

BMW, world’s largest maker of luxury vehicles, is targeting higher sales this year after widening its lead over Audi AG and Mercedes-Benz.

Get the facts and figures on BMW’s continuing growth.

Deliveries of the namesake BMW brand rose 12 percent to a record 1.54 million cars and sport-utility vehicles last year, the Munich-based manufacturer said today in a statement. That compares with growth of 12 percent to 1.46 million at Volkswagen AG’s Audi and 4.7 percent to 1.32 million at Mercedes.

BMW’s sales last year were led by a 29 percent surge in demand for the 1-Series compact and a 22 percent jump for the new generation 3-Series sedan. Including the Mini and Rolls- Royce nameplates, the carmaker’s total deliveries rose 11 percent to 1.85 million vehicles.

BMW, which is targeting its third straight sales record in 2013, is introducing the 4-Series, a coupe based on the 3-Series line. It’s also introducing the Mini Paceman crossover coupe and the BMW i3, the carmaker’s first electric vehicle. BMW’s group deliveries have climbed 43 percent since 2009, according to company data.

 

 

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