BMW Hopes to Widen Luxury Lead in 2013

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Bloomberg News - January 10, 2013

BMW, world’s largest maker of lux­ury vehi­cles, is tar­get­ing higher sales this year after widen­ing its lead over Audi AG and Mercedes-Benz.

Get the facts and fig­ures on BMW’s con­tin­u­ing growth.

Deliv­er­ies of the name­sake BMW brand rose 12 per­cent to a record 1.54 mil­lion cars and sport-utility vehi­cles last year, the Munich-based man­u­fac­turer said today in a state­ment. That com­pares with growth of 12 per­cent to 1.46 mil­lion at Volk­swa­gen AG’s Audi and 4.7 per­cent to 1.32 mil­lion at Mer­cedes.

BMW’s sales last year were led by a 29 per­cent surge in demand for the 1-Series com­pact and a 22 per­cent jump for the new gen­er­a­tion 3-Series sedan. Includ­ing the Mini and Rolls– Royce name­plates, the carmaker’s total deliv­er­ies rose 11 per­cent to 1.85 mil­lion vehicles.

BMW, which is tar­get­ing its third straight sales record in 2013, is intro­duc­ing the 4-Series, a coupe based on the 3-Series line. It’s also intro­duc­ing the Mini Pace­man crossover coupe and the BMW i3, the carmaker’s first elec­tric vehi­cle. BMW’s group deliv­er­ies have climbed 43 per­cent since 2009, accord­ing to com­pany data.

 

 

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