Automotive Digest

ASI New Vehicle Ranking – December 2012

Dataium ASI new vehicle ranking Dec 2012

Dataium - December 20, 2012

Article Summary
  • For Decem­ber 2012, almost half of autos in Dataium’s Auto­mo­tive Shop­per Inten­sity (ASI) were w/in mid­size sedan segment
  • As a group, mid­size sedans exhib­ited month over month increase in inten­sity of 30%
  • Ford Fusion had largest month-over-month growth – 65% — of vehi­cles w/in segment
Significance of the Data

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