ASI New Vehicle Ranking – December 2012

Dataium - December 20, 2012

Article Summary
  • For Decem­ber 2012, almost half of autos in Dataium’s Auto­mo­tive Shop­per Inten­si­ty (ASI) were w/in mid­size sedan seg­ment
  • As a group, mid­size sedans exhib­it­ed month over month increase in inten­si­ty of 30%
  • Ford Fusion had largest month-over-month growth – 65% — of vehi­cles w/in seg­ment
Significance of the Data
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