ASI New Vehicle Ranking – December 2012

Dataium ASI new vehicle ranking Dec 2012

Dataium - December 20, 2012

Article Summary
  • For December 2012, almost half of autos in Dataium’s Automotive Shopper Intensity (ASI) were w/in midsize sedan segment
  • As a group, midsize sedans exhibited month over month increase in intensity of 30%
  • Ford Fusion had largest month-over-month growth – 65% — of vehicles w/in segment
Significance of the Data