Alternative Fuel Vehicles Still Face Uphill Battle

J.D. Power and Associates - January 23, 2013

More than one-third (36%) of new-vehi­cle shop­pers avoid alter­na­tive pow­er­train vehicles—hybrid, plug-in hybrid or elec­tric vehi­cles, says J.D. Pow­er report.

Find out what fac­tors influ­ence poten­tial car buy­ers.

More than one-third (36%) of new-vehi­cle shop­pers avoid alter­na­tive pow­er­train vehicles—hybrid, plug-in hybrid or elec­tric vehicles—mainly because of cost/price, accord­ing to our 2013 Avoider Study, which is based on respons­es from near­ly 31,000 new-vehi­cle own­ers who reg­is­tered their new car or light truck in May 2012.

The sec­ond-high­est per­cent­age of own­ers (25%) who avoid con­sid­er­ing an alter­na­tive vehi­cle cite exte­ri­or styling more than oth­er rea­sons.

Our study also finds that even when con­sid­er­ing a hybrid or EV, 36% of shop­pers cite price/payment as the pri­ma­ry rea­son to reject the vehi­cle as a pur­chase option.

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