Alternative Fuel Vehicles Still Face Uphill Battle

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J.D. Power and Associates - January 23, 2013

More than one-third (36%) of new-vehicle shoppers avoid alternative powertrain vehicles—hybrid, plug-in hybrid or electric vehicles, says J.D. Power report.

Find out what factors influence potential car buyers.

More than one-third (36%) of new-vehicle shoppers avoid alternative powertrain vehicles—hybrid, plug-in hybrid or electric vehicles—mainly because of cost/price, according to our 2013 Avoider Study, which is based on responses from nearly 31,000 new-vehicle owners who registered their new car or light truck in May 2012.

The second-highest percentage of owners (25%) who avoid considering an alternative vehicle cite exterior styling more than other reasons.

Our study also finds that even when considering a hybrid or EV, 36% of shoppers cite price/payment as the primary reason to reject the vehicle as a purchase option.

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