5 Ways To Engage the Next Generation of Owners

By Steve Dozier

Did you know that your ser­vice cen­ter is at risk of becom­ing a senior cen­ter? Research from DMEau­to­mo­tive shows that deal­er­ship loy­al cus­tomers tend to be between 55 and 75 years old, and with­out seri­ous change, deal­er­ships are going to miss out on the next gen­er­a­tion of own­ers

In a sur­vey, where thou­sands of con­sumers were asked about their ser­vice behav­ior, we dis­cov­ered infor­ma­tion that has shaped our under­stand­ing of the next gen­er­a­tion.

Join me, Steve Dozi­er, DMEautomotive’s Nation­al Train­ing Direc­tor, at the 2013 NADA Con­ven­tion and Expo on Feb­ru­ary 8 at 12:15 pm and 2 pm, and Feb­ru­ary 11 at 10:30 am, as I share five ways to engage the next gen­er­a­tion of vehi­cle own­ers.

Learn to iden­ti­fy a loy­al­ist, swing loy­al­ist and dis­loy­al­ist cus­tomer and under­stand their impli­ca­tions. Rec­og­nize the cur­rent after­mar­ket threat to deal­er­ships and acquire use­ful tips to com­bat this prob­lem. Gain insight into the next gen­er­a­tion of con­sumer pur­chase behav­ior and gain a bet­ter under­stand­ing of how to engage these cus­tomers.

Arm your­self with these five spe­cif­ic strate­gies to keep your cus­tomers com­ing back, and dis­cov­er the best tools to help imple­ment them with in your deal­er­ship.

Steve Dozi­er is the Nation­al Train­ing Direc­tor of DMEau­to­mo­tive, the indus­try leader in sci­ence-based, results-dri­ven auto­mo­tive mar­ket­ing that pro­vides a range of mar­ket­ing ser­vices to the biggest and most inno­v­a­tive auto­mo­tive orga­ni­za­tions in the indus­try. For more infor­ma­tion, email info@dmeautomotive.com.




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