5 Ways To Engage the Next Generation of Owners


By Steve Dozier

Did you know that your service center is at risk of becoming a senior center? Research from DMEautomotive shows that dealership loyal customers tend to be between 55 and 75 years old, and without serious change, dealerships are going to miss out on the next generation of owners

In a survey, where thousands of consumers were asked about their service behavior, we discovered information that has shaped our understanding of the next generation.

Join me, Steve Dozier, DMEautomotive’s National Training Director, at the 2013 NADA Convention and Expo on February 8 at 12:15 pm and 2 pm, and February 11 at 10:30 am, as I share five ways to engage the next generation of vehicle owners.

Learn to identify a loyalist, swing loyalist and disloyalist customer and understand their implications. Recognize the current aftermarket threat to dealerships and acquire useful tips to combat this problem. Gain insight into the next generation of consumer purchase behavior and gain a better understanding of how to engage these customers.

Arm yourself with these five specific strategies to keep your customers coming back, and discover the best tools to help implement them with in your dealership.

Steve Dozier is the National Training Director of DMEautomotive, the industry leader in science-based, results-driven automotive marketing that provides a range of marketing services to the biggest and most innovative automotive organizations in the industry. For more information, email info@dmeautomotive.com.