Truck Sales Rivalry Heats as Year Ends


Dealer Communications - December 18, 2012

Kel­ley Blue Book’s Alec Gutier­rez rec­om­mends buy­ers in need of a new pickup truck head to the deal­er­ship before year end to take advan­tage of bargains.

Here’s more good advice on buy­ing a pickup.

Thanks to a cur­rent near-150 days sup­ply of Sil­ver­ado and Sierra, Gen­eral Motors has sweet­ened the pot by boost­ing incen­tives to try to sell down excess inven­tory in antic­i­pa­tion of the arrival of its 2014 model-year truck redesign slated to hit deal­er­ships some­time next Spring.

As is typ­i­cally the case, Ford, Chrysler, and the Japan­ese truck mak­ers have all fol­lowed suit by offer­ing equally entic­ing incen­tives.  GM hopes to see sales out­pace pro­duc­tion in Decem­ber, which should also help to reduce excess inventory.

Given their cur­rent inven­tory sell-down strat­egy, we expect to see sig­nif­i­cant dis­counts carry into 2013.