Truck Sales Rivalry Heats as Year Ends

Dealer Communications - December 18, 2012

Kel­ley Blue Book’s Alec Gutier­rez rec­om­mends buy­ers in need of a new pick­up truck head to the deal­er­ship before year end to take advan­tage of bar­gains.

Here’s more good advice on buy­ing a pick­up.

Thanks to a cur­rent near-150 days sup­ply of Sil­ver­a­do and Sier­ra, Gen­er­al Motors has sweet­ened the pot by boost­ing incen­tives to try to sell down excess inven­to­ry in antic­i­pa­tion of the arrival of its 2014 mod­el-year truck redesign slat­ed to hit deal­er­ships some­time next Spring.

As is typ­i­cal­ly the case, Ford, Chrysler, and the Japan­ese truck mak­ers have all fol­lowed suit by offer­ing equal­ly entic­ing incen­tives.  GM hopes to see sales out­pace pro­duc­tion in Decem­ber, which should also help to reduce excess inven­to­ry.

Giv­en their cur­rent inven­to­ry sell-down strat­e­gy, we expect to see sig­nif­i­cant dis­counts car­ry into 2013.



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