Truck Sales Rivalry Heats as Year Ends

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Dealer Communications - December 18, 2012

Kelley Blue Book’s Alec Gutierrez recommends buyers in need of a new pickup truck head to the dealership before year end to take advantage of bargains.

Here’s more good advice on buying a pickup.

Thanks to a current near-150 days supply of Silverado and Sierra, General Motors has sweetened the pot by boosting incentives to try to sell down excess inventory in anticipation of the arrival of its 2014 model-year truck redesign slated to hit dealerships sometime next Spring.

As is typically the case, Ford, Chrysler, and the Japanese truck makers have all followed suit by offering equally enticing incentives.  GM hopes to see sales outpace production in December, which should also help to reduce excess inventory.

Given their current inventory sell-down strategy, we expect to see significant discounts carry into 2013.

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