Three Chevrolet Models will be Getting Apple’s Siri Voice-Activated Infotainment

Apple Siri

Early next year, Gen­eral Motors will roll out a voice-activated info­tain­ment tech­nol­ogy sys­tem in three of its Chevro­let mod­els. It’s an Apple iPhone tech­nol­ogy called Siri, and it assists motorists in doing many expected activ­i­ties in a new way. Siri inte­grates advanced voice-controlled in-car tech­nolo­gies that will upgrade rou­tine tasks like play­ing music, switch­ing radio sta­tions, or select­ing in a des­ti­na­tion such as local busi­ness, store, or restau­rant. Siri will be offered in the Chevro­let Sonic sub­com­pact, Spark minicar, and the new 2014 Spark EV battery-powered car. Apple had intro­duced Siri on the lat­est ver­sion of its iPhone 4 series, and it’s a stan­dard offer­ing on all the new iPhone 5 models.

Cristi Landy, Chevrolet’s small car mar­ket­ing direc­tor, says that Siri com­ple­ments GM’s MyLink exist­ing capa­bil­i­ties to help deliv­ery great dri­ving expe­ri­ences through safe, easy, reli­able, and portable con­nec­tiv­ity. Siri will con­nect to MyLink in the Sonic and Spark mod­els via those vehi­cles’ Blue­tooth tech­nol­ogy. Dri­vers will be able to acti­vate Siri through a but­ton on the steer­ing wheel, which is sim­i­lar to but­ton many vehi­cles on the mar­ket already have to start up voice-activated systems.

As for an audi­ence, the prod­uct will be tar­geted pri­mar­ily to youth­ful, tech-savvy con­sumers. GM esti­mates that as many as 90% of their buy­ers have smart­phones already. Siri could go over well and be added later on to other GM mod­els. For exam­ple, GM has already decided to add a next-generation of its ChevyMyLink sys­tem to the upcom­ing redesign of its Impala. Siri is pop­u­lar enough for other automak­ers to add the tech­nol­ogy to their vehi­cle plans in the near future. Mercedes-Benz, Chrysler, Honda, and Toy­ota are report­edly work­ing with Apple to add Siri to a few of their future products.