Three Chevrolet Models will be Getting Apple’s Siri Voice-Activated Infotainment

Ear­ly next year, Gen­er­al Motors will roll out a voice-acti­vat­ed info­tain­ment tech­nol­o­gy sys­tem in three of its Chevro­let mod­els. It’s an Apple iPhone tech­nol­o­gy called Siri, and it assists motorists in doing many expect­ed activ­i­ties in a new way. Siri inte­grates advanced voice-con­trolled in-car tech­nolo­gies that will upgrade rou­tine tasks like play­ing music, switch­ing radio sta­tions, or select­ing in a des­ti­na­tion such as local busi­ness, store, or restau­rant. Siri will be offered in the Chevro­let Son­ic sub­com­pact, Spark minicar, and the new 2014 Spark EV bat­tery-pow­ered car. Apple had intro­duced Siri on the lat­est ver­sion of its iPhone 4 series, and it’s a stan­dard offer­ing on all the new iPhone 5 mod­els.

Cristi Landy, Chevrolet’s small car mar­ket­ing direc­tor, says that Siri com­ple­ments GM’s MyLink exist­ing capa­bil­i­ties to help deliv­ery great dri­ving expe­ri­ences through safe, easy, reli­able, and portable con­nec­tiv­i­ty. Siri will con­nect to MyLink in the Son­ic and Spark mod­els via those vehi­cles’ Blue­tooth tech­nol­o­gy. Dri­vers will be able to acti­vate Siri through a but­ton on the steer­ing wheel, which is sim­i­lar to but­ton many vehi­cles on the mar­ket already have to start up voice-acti­vat­ed sys­tems.

As for an audi­ence, the prod­uct will be tar­get­ed pri­mar­i­ly to youth­ful, tech-savvy con­sumers. GM esti­mates that as many as 90% of their buy­ers have smart­phones already. Siri could go over well and be added lat­er on to oth­er GM mod­els. For exam­ple, GM has already decid­ed to add a next-gen­er­a­tion of its ChevyMyLink sys­tem to the upcom­ing redesign of its Impala. Siri is pop­u­lar enough for oth­er automak­ers to add the tech­nol­o­gy to their vehi­cle plans in the near future. Mer­cedes-Benz, Chrysler, Hon­da, and Toy­ota are report­ed­ly work­ing with Apple to add Siri to a few of their future prod­ucts.



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