Good News for Dealers This December

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NBC News - December 17, 2012

Decem­ber is the best month to pur­chase that new car, accord­ing to Jesse Toprak, chief auto ana­lyst for the data track­ing firm TrueCar.com.

Find out why deal­ers should be tak­ing Toprak’s advice.

“This will be the high­est dis­count period,” con­tends Toprak….

There are, how­ever, a num­ber of rea­sons why Decem­ber is a great month for those who can swing a deal on top of the rest of their Christ­mas and Chanukah shop­ping.  For one thing, most shop­pers are focused on other mat­ters, whether a neck­tie for dad, some per­fume for mom, or toys for the tots.  Show­rooms can be down­right lonely places this time of year but deal­ers still have their own bills to meet – and gifts to buy – so they’re often in a mood to do what it takes to get you to buy.

Like your local dealer, man­u­fac­tur­ers have bills to pay and fac­to­ries to keep run­ning, so they’re often in a mood to make poten­tial buy­ers happy when demand might oth­er­wise be low.

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