GM Hopes to Create ‘Trucking’ Boom

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NBC News - December 18, 2012

Gone are the days when urban cow­boys rou­tinely parked full-size pick­ups in dri­ve­ways of their sub­ur­ban homes…or are they really gone?

GM has big hopes for its full-size pick­ups down the road.

Time has been work­ing against the indus­try giant in recent months, sales slid­ing pre­cip­i­tously for the out­go­ing mod­els – the old­est of the domes­tic full-size trucks.  But with signs of an improv­ing econ­omy fur­ther buoyed by the lat­est hous­ing data, GM offi­cials are con­fi­dent the new Chevy Sil­ver­ado and GMC Sierra mod­els will hit the street at a per­fect time to ride that rebound.

“There is noth­ing more core to our busi­ness than trucks,” noted Mark Reuss, pres­i­dent of GM’s U.S. oper­a­tions, dur­ing a pre­view of the two trucks at a movie sound­stage in the Detroit sub­urbs. “And we think we’re tim­ing this very well.”

A first look reveals that the Detroit maker has made a sig­nif­i­cant evo­lu­tion­ary update in the look of the two trucks.  If any­thing, the most sig­nif­i­cant revi­sion has been the deci­sion to fur­ther dif­fer­en­ti­ate the Chevro­let and Sil­ver­ado mod­els which have long been faulted for being largely badge-engineered products.

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