Generation Web: Fully Optimize the Digital Journey


This workshop explores unreleased research on advanced web strategy. Differentiate between different consumer types and learn how to best influence each. We’ll outline the needed alignment, from brand marketing to conversion marketing to the dealership processes. Develop a holistic, advanced strategy to maximize volume, gross, and CSI.

Presenter: Jared Hamilton,

February 8, 2013      3:45 p.m. – 5:00 p.m.       Room 204
February 10, 2013    10:30 a.m. – 11:45 a.m.   Room 205
February 11, 2013    8:30 a.m. – 9:45 a.m.        Room 208