Eco-Built Technology is Moving Mainstream


Detroit News - December 6, 2012

Cars equipped with eco-friendly features are no longer confined to small, city-types as premium technology moves into the mainstream of every day autos.

Find out who is adopting the “green car” badge.

The Fusion is a mainstream, midsize car offered with hybrid and plug-in powertrain options and all the premium bells and whistles offered on top-of-the-line cars. The Fusion plug-in hybrid gets 47 mpg city and 47 mpg highway.

The days when fuel efficiency was the sole domain of spartan little cars are gone.

“In the early state of adoption, green cars were a badge to a select group of consumers who were willing to sacrifice. That stage has moved on,” said Jonathan Browning, president and CEO of Volkswagen of America. “This is no longer just about making a fuel-efficient vehicle that sacrifices other desirable elements like power, handling, comfort, even luxury.”

Luxury brands like Acura, BMW, Infiniti, Lexus, Lincoln, Mercedes-Benz and Porsche all make top-shelf models with hybrid gasoline-electric power plants.