Eco-Built Technology is Moving Mainstream


Detroit News - December 6, 2012

Cars equipped with eco-friendly fea­tures are no longer con­fined to small, city-types as pre­mium tech­nol­ogy moves into the main­stream of every day autos.

Find out who is adopt­ing the “green car” badge.

The Fusion is a main­stream, mid­size car offered with hybrid and plug-in pow­er­train options and all the pre­mium bells and whis­tles offered on top-of-the-line cars. The Fusion plug-in hybrid gets 47 mpg city and 47 mpg highway.

The days when fuel effi­ciency was the sole domain of spar­tan lit­tle cars are gone.

“In the early state of adop­tion, green cars were a badge to a select group of con­sumers who were will­ing to sac­ri­fice. That stage has moved on,” said Jonathan Brown­ing, pres­i­dent and CEO of Volk­swa­gen of Amer­ica. “This is no longer just about mak­ing a fuel-efficient vehi­cle that sac­ri­fices other desir­able ele­ments like power, han­dling, com­fort, even luxury.”

Lux­ury brands like Acura, BMW, Infiniti, Lexus, Lin­coln, Mercedes-Benz and Porsche all make top-shelf mod­els with hybrid gasoline-electric power plants.