Dealers: Make it a “December to Remember”


PR newswire - December 12, 2012

It’s the holiday season, and car dealers are notorious for putting big red bows on vehicles in their lots – hoping to attract customers looking beyond stocking stuffers.

Is there something better than a big red bow this year?

Tis the season for “December to Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?

According to vehicle search patterns and lease transfer data from national car-leasing firm,, the previous two Decembers have shown an uptick in eco-friendly vehicle preference compared with luxury model demand.

“The data is significant because leasing generally skews higher for luxury models, and December has traditionally been a good month for luxury vehicle shopping activity,” said Scot Hall, Executive Vice President of “Looking at the larger picture, we aren’t terribly surprised because of all the emphasis that’s been placed on smaller cars with better fuel economy and additional features.”