Dealers: Make it a “December to Remember”

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PR newswire - December 12, 2012

It’s the hol­i­day sea­son, and car deal­ers are noto­ri­ous for putting big red bows on vehi­cles in their lots – hop­ing to attract cus­tomers look­ing beyond stock­ing stuffers.

Is there some­thing bet­ter than a big red bow this year?

Tis the sea­son for “Decem­ber to Remem­ber” and the Big Red Bow hol­i­day adver­tis­ing. How­ever, based on recent Decem­ber car-shopping pat­terns, should we be plac­ing big, green eco-friendly bows on the top of those vehi­cles?

Accord­ing to vehi­cle search pat­terns and lease trans­fer data from national car-leasing firm, Swapalease.com, the pre­vi­ous two Decem­bers have shown an uptick in eco-friendly vehi­cle pref­er­ence com­pared with lux­ury model demand.

“The data is sig­nif­i­cant because leas­ing gen­er­ally skews higher for lux­ury mod­els, and Decem­ber has tra­di­tion­ally been a good month for lux­ury vehi­cle shop­ping activ­ity,” said Scot Hall, Exec­u­tive Vice Pres­i­dent of Swapalease.com. “Look­ing at the larger pic­ture, we aren’t ter­ri­bly sur­prised because of all the empha­sis that’s been placed on smaller cars with bet­ter fuel econ­omy and addi­tional features.”

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