Chrysler Dealers Using wiADVISOR to Speed Up Customers’ Service Experience


Chrysler dealer ser­vice lanes are learn­ing how to use the wiAD­VI­SOR – wire­less ser­vice advi­sor – sys­tem to access factory-connected table tech­nol­ogy and enhance the cus­tomer ser­vice expe­ri­ence. The sys­tem uses a small wire­less device that ser­vice advi­sors briefly plug into a vehicle’s onboard diag­nos­tic port in the ser­vice lane, and it allows cus­tomers to cruise through ser­vice lanes much faster. It arms ser­vice advi­sors with required infor­ma­tion at their fin­ger­tips, and elim­i­nates the need to search through var­i­ous sys­tems and databases.

Vehi­cle data is down­loaded and trans­mit­ted to the ser­vice advisor’s tablet com­puter. The tablet simul­ta­ne­ously cap­tures and presents the ser­vice advi­sor with all infor­ma­tion spe­cific to that cus­tomer and their vehi­cle, and con­nects with Chrysler Group’s engi­neer­ing data­bases. All own­er­ship infor­ma­tion, vehi­cle ser­vice his­tory, vehi­cle sys­tem updates, and factory-required main­te­nance are lit­er­ally in the hands of the ser­vice advi­sor. “With our new wiAD­VI­SOR tech­nol­ogy, we are max­i­miz­ing face-to-face time with our cus­tomers and min­i­miz­ing the time they spend in the ser­vice lane” said Pietro Gor­lier, Pres­i­dent and CEO of Mopar, Chrysler Group LLC’s ser­vice, parts and customer-care brand. “We are vir­tu­ally pro­vid­ing the sup­port of our whole engi­neer­ing team behind every ser­vice advisor.”