Chrysler Dealers Using wiADVISOR to Speed Up Customers’ Service Experience


Chrysler dealer service lanes are learning how to use the wiADVISOR – wireless service advisor – system to access factory-connected table technology and enhance the customer service experience. The system uses a small wireless device that service advisors briefly plug into a vehicle’s onboard diagnostic port in the service lane, and it allows customers to cruise through service lanes much faster. It arms service advisors with required information at their fingertips, and eliminates the need to search through various systems and databases.

Vehicle data is downloaded and transmitted to the service advisor’s tablet computer. The tablet simultaneously captures and presents the service advisor with all information specific to that customer and their vehicle, and connects with Chrysler Group’s engineering databases. All ownership information, vehicle service history, vehicle system updates, and factory-required maintenance are literally in the hands of the service advisor. “With our new wiADVISOR technology, we are maximizing face-to-face time with our customers and minimizing the time they spend in the service lane” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We are virtually providing the support of our whole engineering team behind every service advisor.”