For those interested in reaching out effectively to Gen Yers, how about offering something very cool to video gamers? Chevrolet and Sony Computer Entertainment America are giving it a try through a first-of-its kind virtual driving experience for the Corvette C7 Test Prototype as a video game. Chevrolet and Sony’s subsidiary, award-winning developer Polyphony Digital Inc., have worked together to make a real-world driving simulation for the seventh generation of the famous Chevy sports car. Chevrolet has handpicked a few of its personnel to try it out on a test track, and the 2014 Corvette will be launched next month on Jan. 13. The camouflaged Corvette C7 Test Prototype is now available to checkout at the PlayStation Store for implementation on the world’s renowned video race tracks through PlayStation’s well-known game, Gran Turismo.
Gran Turismo game players have had access to six previous embodiments of the legendary Corvette since the game’s inception. Those checking out the Corvette C7 Test Prototype can race around the Daytona International Speedway and the famed Nurburgring, one of the tracks that was actually used to test and tweak the driving dynamics of the prototype.
Gran Turismo has sold over 67 million units since its release and remains the highest-selling PlayStation-game of all time. “As car enthusiasts, we’re thrilled to give fans this extraordinary level of access to the seventh generation Corvette that otherwise would not be possible,” said Kazunori Yamauchi, President of Polyphony Digital Inc. Fans can stay updated and join the conversation on the Facebook page.