Chevrolet and Sony Offering Virtual Driving Experience in Corvette C7


For those inter­est­ed in reach­ing out effec­tive­ly to Gen Yers, how about offer­ing some­thing very cool to video gamers? Chevro­let and Sony Com­put­er Enter­tain­ment Amer­i­ca are giv­ing it a try through a first-of-its kind vir­tu­al dri­ving expe­ri­ence for the Corvette C7 Test Pro­to­type as a video game. Chevro­let and Sony’s sub­sidiary, award-win­ning devel­op­er Polypho­ny Dig­i­tal Inc., have worked togeth­er to make a real-world dri­ving sim­u­la­tion for the sev­enth gen­er­a­tion of the famous Chevy sports car. Chevro­let has hand­picked a few of its per­son­nel to try it out on a test track, and the 2014 Corvette will be launched next month on Jan. 13. The cam­ou­flaged Corvette C7 Test Pro­to­type is now avail­able to check­out at the PlaySta­tion Store for imple­men­ta­tion on the world’s renowned video race tracks through PlayStation’s well-known game, Gran Tur­is­mo.

Gran Tur­is­mo game play­ers have had access to six pre­vi­ous embod­i­ments of the leg­endary Corvette since the game’s incep­tion. Those check­ing out the Corvette C7 Test Pro­to­type can race around the Day­tona Inter­na­tion­al Speed­way and the famed Nur­bur­gring, one of the tracks that was actu­al­ly used to test and tweak the dri­ving dynam­ics of the pro­to­type.

Gran Tur­is­mo has sold over 67 mil­lion units since its release and remains the high­est-sell­ing PlaySta­tion-game of all time. “As car enthu­si­asts, we’re thrilled to give fans this extra­or­di­nary lev­el of access to the sev­enth gen­er­a­tion Corvette that oth­er­wise would not be pos­si­ble,” said Kazunori Yamauchi, Pres­i­dent of Polypho­ny Dig­i­tal Inc. Fans can stay updat­ed and join the con­ver­sa­tion on the Face­book page.



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