BMW Wants to Capture U.S. Luxury Sales Lead

Bloomberg News - December 3, 2012

BMW U.S. sales rose 45 percent in November – further chipping away at Daimler AG Mercedes-Benz in luxury-auto deliveries this year.

Find out how close they are to taking the lead.

Sales for BMW increased to 31,213 vehicles last month, boosted by a 64 percent gain for its 5 Series sedan. Mercedes today reported a 13 percent increase from a year earlier to 30,315, helped by sales of the E-Class sedan, which rose 59 percent to 8,126. Toyota Motor Corp’s Lexus rose 17 percent to 22,719.

November’s results narrowed Mercedes’s lead to 1,849 vehicles, from 2,748 at the end of October. The two German automakers entered the final month of 2012 vying to be the top luxury-auto brand in the U.S. after BMW and Mercedes outsold Lexus last year. Lexus, hurt in 2011 by vehicle shortages following natural disasters in Asia, had been the top-selling luxury brand in the U.S. for 11 years.


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