Auto Industry Looking for New Small Product to be Big

Detroit Free Press - December 16, 2012

These small SUV-styled vehi­cles that share parts and sys­tems with com­pact and sub­com­pact cars could be the auto industry’s next boom.

Get more infor­ma­tion on the next growth prod­uct!

Mini-crossovers – small SUV-styled vehi­cles that share parts and sys­tems with com­pact and sub­com­pact cars – could be the auto industry’s next boom.

“We’ll see every auto­mo­bile man­u­fac­tur­er enter this seg­ment with mul­ti­ple vehi­cles for their brands,” said Eric Noble, pres­i­dent of the Car­lab, an Orange, Calif., con­sul­tant that advis­es automak­ers on prod­uct devel­op­ment. “We’re see­ing inter­est in it from most of our clients. It’s a super-promis­ing seg­ment.”

You may not have seen one yet, but small crossovers will be all around soon, start­ing when the North Amer­i­can Inter­na­tion­al Auto Show opens at Detroit’s Cobo Cen­ter in Jan­u­ary.

 

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