Auto Industry Looking for New Small Product to be Big

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Detroit Free Press - December 16, 2012

These small SUV-styled vehicles that share parts and systems with compact and subcompact cars could be the auto industry’s next boom.

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Mini-crossovers – small SUV-styled vehicles that share parts and systems with compact and subcompact cars – could be the auto industry’s next boom.

“We’ll see every automobile manufacturer enter this segment with multiple vehicles for their brands,” said Eric Noble, president of the Carlab, an Orange, Calif., consultant that advises automakers on product development. “We’re seeing interest in it from most of our clients. It’s a super-promising segment.”

You may not have seen one yet, but small crossovers will be all around soon, starting when the North American International Auto Show opens at Detroit’s Cobo Center in January.

 

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