Fifteen years ago, most dealerships didn’t see the value in having a website. This mistrust in technology still affects critical decisions today, hindering you from taking the next step in your digital marketing and advertising strategy. Consumer quests for information add complexity to marketing-spend decisions and channel management. Learn about current opportunities in digital advertising and break down display advertising and its benefits to your dealership.
Presenter: Matt Murray, Dealer.com
Feb 8, 2013 2:00 p.m. – 3:15 p.m. Room 308CD
Feb 10, 2013 10:30 a.m. – 11:45 a.m. Room 308AB
Feb 10, 2013 3:30 p.m. – 4:45 p.m. Room 308AB