Are You the Dealer You Say You Are?

Fif­teen years ago, most deal­er­ships didn’t see the val­ue in hav­ing a web­site. This mis­trust in tech­nol­o­gy still affects crit­i­cal deci­sions today, hin­der­ing you from tak­ing the next step in your dig­i­tal mar­ket­ing and adver­tis­ing strat­e­gy. Con­sumer quests for infor­ma­tion add com­plex­i­ty to mar­ket­ing-spend deci­sions and chan­nel man­age­ment. Learn about cur­rent oppor­tu­ni­ties in dig­i­tal adver­tis­ing and break down dis­play adver­tis­ing and its ben­e­fits to your deal­er­ship.

Pre­sen­ter: Matt Mur­ray,


Feb 8, 2013          2:00 p.m. – 3:15 p.m.        Room 308CD
Feb 10, 2013     10:30 a.m. – 11:45 a.m.       Room 308AB
Feb 10, 2013       3:30 p.m. – 4:45 p.m.         Room 308AB




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