While the 2013 Ford Fusion is working out the details of its EPA fuel economy rating accuracy, the car is taking kudos for other things. It won the Green Car of the Year award for 2013 at the LA Auto Show, for what Green Car Journal publisher, Ron Cogan, described as its “game-on-attitude.” A key element of its success is advanced steel technologies, according to the Steel Market Development Institute, a business unit of the American Iron and Steel Institute. Ford is stepping up to the game by meeting the challenge of producing safe, affordable, and environmentally efficient vehicles. The Fusion’s ability to reduce petroleum use, CO2 emissions and overall environmental impact at an affordable price contributed to its win.
The 2013 Fusion comes in traditional, EcoBoost, hybrid, and plug-in hybrid versions, and was designed with customer safety in mind. A variety of advanced high-strength steels, such as boron-alloyed grades, were used to increase the vehicle’s body strength by 10% over its predecessor. Additionally, the Fusion is the first vehicle to use steel hydroformed tubular B-pillars, which contribute to the vehicle’s improved side-impact performance, mass reduction, and roof strength. The vehicle also features a steel hydroformed A-pillar roof rail, which reduces cost, while improving the vehicle’s crash performance.
“The Steel Market Development Institute applauds Ford’s innovative use of advanced steel technologies to meet consumer demand with the safe and sophisticated 2013 Ford Fusion,” Ron Krupitzer, vice president, automotive market, SMDI, said. “This is another great example of how steel offers the complete package of safety, lightweighting, affordability and sustainability that’s needed to satisfy evolving industry regulations and consumer preferences.”