Advanced Steel Technologies Help Ford Fusion Win Green Car of the Year Award

Ford Fusion 2013

While the 2013 Ford Fusion is work­ing out the details of its EPA fuel econ­o­my rat­ing accu­ra­cy, the car is tak­ing kudos for oth­er things. It won the Green Car of the Year award for 2013 at the LA Auto Show, for what Green Car Jour­nal pub­lish­er, Ron Cogan, described as its “game-on-atti­tude.” A key ele­ment of its suc­cess is advanced steel tech­nolo­gies, accord­ing to the Steel Mar­ket Devel­op­ment Insti­tute, a busi­ness unit of the Amer­i­can Iron and Steel Insti­tute. Ford is step­ping up to the game by meet­ing the chal­lenge of pro­duc­ing safe, afford­able, and envi­ron­men­tal­ly effi­cient vehi­cles. The Fusion’s abil­i­ty to reduce petro­le­um use, CO2 emis­sions and over­all envi­ron­men­tal impact at an afford­able price con­tributed to its win.

The 2013 Fusion comes in tra­di­tion­al, Eco­Boost, hybrid, and plug-in hybrid ver­sions, and was designed with cus­tomer safe­ty in mind. A vari­ety of advanced high-strength steels, such as boron-alloyed grades, were used to increase the vehicle’s body strength by 10% over its pre­de­ces­sor. Addi­tion­al­ly, the Fusion is the first vehi­cle to use steel hydro­formed tubu­lar B-pil­lars, which con­tribute to the vehicle’s improved side-impact per­for­mance, mass reduc­tion, and roof strength. The vehi­cle also fea­tures a steel hydro­formed A-pil­lar roof rail, which reduces cost, while improv­ing the vehicle’s crash per­for­mance.

“The Steel Mar­ket Devel­op­ment Insti­tute applauds Ford’s inno­v­a­tive use of advanced steel tech­nolo­gies to meet con­sumer demand with the safe and sophis­ti­cat­ed 2013 Ford Fusion,” Ron Krupitzer, vice pres­i­dent, auto­mo­tive mar­ket, SMDI, said. “This is anoth­er great exam­ple of how steel offers the com­plete pack­age of safe­ty, light­weight­ing, afford­abil­i­ty and sus­tain­abil­i­ty that’s need­ed to sat­is­fy evolv­ing indus­try reg­u­la­tions and con­sumer pref­er­ences.”

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