The Ins and Outs of a Compliant Mobile App

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By Mike Martinez

Learn how to become compliant.

When it comes to mobile apps, keep­ing a promise means more than you think — and break­ing it could pay, but it could mean los­ing your cus­tomers and even your business.

With the big push being put on the mobile app pri­vacy front, it’s imper­a­tive that you start design­ing and updat­ing your app with pri­vacy in mind — don’t make it an afterthought.

• Tell the truth about what your appli­ca­tion can do and don’t mis­lead about what it can’t do. Dis­close key infor­ma­tion clearly and con­spic­u­ously. That means putting terms where con­sumers can see them, big enough to read and writ­ten so they can understand.

• Any dis­clo­sure that would be included in a print adver­tise­ment should be listed on an app-based advertisement.

• Bust most impor­tantly, be trans­par­ent and honor your pri­vacy promises. Col­lect sen­si­tive infor­ma­tion only with con­sent and keep con­sumer infor­ma­tion secure. Be hon­est about choices and allow con­sumers to opt-out of cer­tain practices.

• Dis­play your pri­vacy pol­icy and terms and con­di­tions NOW within your mobile app. The law is rapidly pro­gress­ing and reg­u­la­tors won’t hes­i­tate to seek civil penalites for appli­ca­tion devel­op­ers and own­ers that ignore these pri­vacy laws.

Mike Mar­tinez is Chief Mar­ket­ing Offi­cer at DMEau­to­mo­tive and can be reached via the at the con­tact page.

The infor­ma­tion pro­vided herein is for edu­ca­tional and infor­ma­tional pur­poses only and should not be con­strued as legal advice. Read­ers should always obtain the advise of inde­pen­dent legal coun­sel related to their own spe­cific and unique circumstances.

 

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