The Ins and Outs of a Compliant Mobile App

By Mike Martinez

Learn how to become com­pli­ant.

When it comes to mobile apps, keep­ing a promise means more than you think — and break­ing it could pay, but it could mean los­ing your cus­tomers and even your busi­ness.

With the big push being put on the mobile app pri­va­cy front, it’s imper­a­tive that you start design­ing and updat­ing your app with pri­va­cy in mind — don’t make it an after­thought.

• Tell the truth about what your appli­ca­tion can do and don’t mis­lead about what it can’t do. Dis­close key infor­ma­tion clear­ly and con­spic­u­ous­ly. That means putting terms where con­sumers can see them, big enough to read and writ­ten so they can under­stand.

• Any dis­clo­sure that would be includ­ed in a print adver­tise­ment should be list­ed on an app-based adver­tise­ment.

• Bust most impor­tant­ly, be trans­par­ent and hon­or your pri­va­cy promis­es. Col­lect sen­si­tive infor­ma­tion only with con­sent and keep con­sumer infor­ma­tion secure. Be hon­est about choic­es and allow con­sumers to opt-out of cer­tain prac­tices.

• Dis­play your pri­va­cy pol­i­cy and terms and con­di­tions NOW with­in your mobile app. The law is rapid­ly pro­gress­ing and reg­u­la­tors won’t hes­i­tate to seek civ­il penalites for appli­ca­tion devel­op­ers and own­ers that ignore these pri­va­cy laws.

Mike Mar­tinez is Chief Mar­ket­ing Offi­cer at DMEau­to­mo­tive and can be reached via the at the con­tact page.

The infor­ma­tion pro­vid­ed here­in is for edu­ca­tion­al and infor­ma­tion­al pur­pos­es only and should not be con­strued as legal advice. Read­ers should always obtain the advise of inde­pen­dent legal coun­sel relat­ed to their own spe­cif­ic and unique cir­cum­stances.

 

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