Nielsen Study Sheds More Light on the Mindset of Consumers Considering Green Cars

Green Cars Earn Money

While the Green Car of the Year award gets more atten­tion at the LA Auto Show, the Nielsen award is sig­nif­i­cant for mar­ket­ing these vehi­cles. Recent Nielsen research shows that green mar­ket­ing by automak­ers effec­tively dri­ves cus­tomers to the show­room. Accord­ing to the sur­vey of nearly 2,600 con­sumers, the impact of green adver­tis­ing on pur­chase con­sid­er­a­tion was 20% higher among con­sumers com­pared to 2011. Envi­ron­men­tally friendly fea­tures are also gain­ing steam. Another sig­nif­i­cant find­ing from the study – 76% of con­sumers inter­viewed said that high fuel effi­ciency and MPG is some­thing a vehi­cle must have to be con­sid­ered for purchase.

Ford, Honda, Toy­ota, Chevro­let and Nis­san have taken these ideas to heart, the com­pany says, and are now final­ists for the third annual Nielsen Auto­mo­tive Green Mar­keter of the Year award. Rec­og­niz­ing the brand that made the great­est strides to both gain con­sumer aware­ness and pos­i­tively impact con­sumer per­cep­tions around the auto­mo­tive industry’s envi­ron­men­tally friendly ini­tia­tives, the award will be pre­sented at the LA Auto Show on Novem­ber 29.