While the Green Car of the Year award gets more attention at the LA Auto Show, the Nielsen award is significant for marketing these vehicles. Recent Nielsen research shows that green marketing by automakers effectively drives customers to the showroom. According to the survey of nearly 2,600 consumers, the impact of green advertising on purchase consideration was 20% higher among consumers compared to 2011. Environmentally friendly features are also gaining steam. Another significant finding from the study – 76% of consumers interviewed said that high fuel efficiency and MPG is something a vehicle must have to be considered for purchase.
Ford, Honda, Toyota, Chevrolet and Nissan have taken these ideas to heart, the company says, and are now finalists for the third annual Nielsen Automotive Green Marketer of the Year award. Recognizing the brand that made the greatest strides to both gain consumer awareness and positively impact consumer perceptions around the automotive industry’s environmentally friendly initiatives, the award will be presented at the LA Auto Show on November 29.