Hertz Turning Worn Tires into Eco-friendly Products and Services


The Hertz Cor­po­ra­tion and Lib­er­ty Tire Recy­cling have start­ed up a nation­wide tire recy­cling pro­gram, the first zero land­fill waste tire pro­gram for the US car rental indus­try. Lib­er­ty con­verts used tires into rub­ber feed­stock and oth­er mate­ri­als that can be used for a wide vari­ety of eco-friend­ly prod­ucts and ser­vices. Hertz will lever­age Liberty’s nation­wide ser­vice to col­lect its used tires, more than 160,000 annu­al­ly, which will be trans­formed into a range of prod­ucts for play­grounds, pub­lic parks, high­ways and oth­er appli­ca­tions.

“Through our part­ner­ship with Lib­er­ty Tire Recy­cling, we are imple­ment­ing the first nation­al tire recy­cling pro­gram and again set the pace for our sec­tor,” said Mark Fris­so­ra, Chair­man and CEO of Hertz. The car rental com­pa­ny says that the part­ner­ship adds to its award-win­ning com­mit­ment to sus­tain­abil­i­ty, which is demon­strat­ed by a wide vari­ety of its prac­tices and ser­vices. Hertz offers a col­lec­tion of alter­na­tive fuel and high MPG vehi­cles – from elec­tric vehi­cles (EVs) to clean diesel – in its Green Trav­el­er Col­lec­tion line­up. To learn more about Hertz’s sus­tain­abil­i­ty efforts, vis­it www.hertzlivingjourney.com.



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