Green Vehicle Features a Purchase Priority for Consumers

Nielsenwire - November 15, 2012

Article Summary
  • Third annu­al Nielsen Auto­mo­tive Green Mar­keter of the Year award took place at LA Auto Show
  • Envi­ron­men­tal­ly friend­ly fea­tures gain­ing steam with con­sumers inter­viewed by Nielsen
  • 76 per­cent said that high fuel effi­cien­cy and MPG is some­thing vehi­cle must have to be con­sid­ered for pur­chase
Significance of the Data
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