Ford has tripled to more than 200 the number of its dealers certified to sell its lineup of plug-in electrified vehicles, including the new C-MAX Energi plug-in hybrid and Ford Focus Electric. In total, 900 dealers are either certified or enrolled for certification. Ford Motor Co. says the timing is right as the number of new vehicle shoppers considering plug-in hybrids has grown to 25%. It also coincides with an aggressive marketing campaign taking on the Toyota Prius hybrid and plug-in hybrid versions.
To become certified, dealers have to satisfy a list of requirements:
- One of the two required charging stations at the dealership must be in the customer area and the other must be in the service area
- At least one Focus Electric and C-MAX Energi must be available at all times for demonstrations and events
- For staff responsible for these vehicles, 80% must meet specific electric vehicle training certification requirements that cover topics including advanced knowledge of electrification
- Each showroom will have point-of-purchase display materials including digital assets and window signage
- Participation in a Ford Go Green Dealer Onsite Facility Assessment to identify energy- and cost-saving opportunities with a goal of facilitating energy efficiency, lower operating expenses and carbon footprint reduction.