Ford Certifying Dealers Selling and Servicing Plug-in Vehicles

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Ford has tripled to more than 200 the num­ber of its deal­ers cer­ti­fied to sell its line­up of plug-in elec­tri­fied vehi­cles, includ­ing the new C-MAX Ener­gi plug-in hybrid and Ford Focus Elec­tric. In total, 900 deal­ers are either cer­ti­fied or enrolled for cer­ti­fi­ca­tion. Ford Motor Co. says the tim­ing is right as the num­ber of new vehi­cle shop­pers con­sid­er­ing plug-in hybrids has grown to 25%. It also coin­cides with an aggres­sive mar­ket­ing cam­paign tak­ing on the Toy­ota Prius hybrid and plug-in hybrid ver­sions.

To become cer­ti­fied, deal­ers have to sat­is­fy a list of require­ments:

  • One of the two required charg­ing sta­tions at the deal­er­ship must be in the cus­tomer area and the oth­er must be in the ser­vice area
  • At least one Focus Elec­tric and C-MAX Ener­gi must be avail­able at all times for demon­stra­tions and events
  • For staff respon­si­ble for these vehi­cles, 80% must meet spe­cif­ic elec­tric vehi­cle train­ing cer­ti­fi­ca­tion require­ments that cov­er top­ics includ­ing advanced knowl­edge of elec­tri­fi­ca­tion
  • Each show­room will have point-of-pur­chase dis­play mate­ri­als includ­ing dig­i­tal assets and win­dow sig­nage
  • Par­tic­i­pa­tion in a Ford Go Green Deal­er Onsite Facil­i­ty Assess­ment to iden­ti­fy ener­gy- and cost-sav­ing oppor­tu­ni­ties with a goal of facil­i­tat­ing ener­gy effi­cien­cy, low­er oper­at­ing expens­es and car­bon foot­print reduc­tion.
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