Chrysler Plays ‘Tortoise’ with Touch Screen Technology

Detroit News - November 25, 2012

GM and Ford have drawn neg­a­tive crit­i­cism for glitch­es in their in-car tech­nol­o­gy as these sys­tems move along the tech­nol­o­gy high­way.

Check out Chrysler’s strat­e­gy for Uconnect’s slow­er start.

Blun­ders with the sys­tems, which han­dle tasks from enter­tain­ing with Pan­do­ra Inter­net radio to read­ing text mes­sages and map­ping out direc­tions, have dragged on Ford’s show­ings in sur­veys by Con­sumer Reports and J.D. Pow­er & Asso­ciates. The No. 2 U.S. automak­er said last month that it expects to fall short with qual­i­ty met­rics for a sec­ond straight year. GM’s sys­tem for its Cadil­lac brand has drawn neg­a­tive com­par­isons with Ford’s in ear­ly reviews by Con­sumer Reports.

While its rivals plunged ahead with advanced con­trols and aban­doned trusty knobs and but­tons, Chrysler has moved more slow­ly with its sim­pler Ucon­nect sys­tem.

Chrysler, which intro­duced its Ucon­nect sys­tem in 2003, has been rel­a­tive­ly qui­et in mar­ket­ing its tech­nol­o­gy com­pared with GM and Ford. The automak­er has intro­duced updat­ed ver­sions of its touch screens into new mod­els as they debut rather than blan­ket­ing its whole line­up with its lat­est up-to-date sys­tem.

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