Auction Genius Working with SmartAuction to Streamline Dealer Experience

Auction Genius video

Auc­tion Genius has had much influ­ence in the remar­ket­ing space this year, mak­ing alliances with sev­eral com­pa­nies to offer more upstream remar­ket­ing ser­vices. Now part of vAuto, Auc­tion Genius has just made another alliance to expand its offer­ings. Smar­tAuc­tion, Ally Financial’s online used vehi­cle auc­tion, is work­ing with Auc­tion Genius and the arrange­ment pro­vides reg­is­tered Smar­tAuc­tion deal­ers with a win­dow to SmartAuction’s vehi­cle list­ings in the Auc­tion Genius dash­board.

Fea­tur­ing a sim­ple com­bined screen view, deal­ers using Auc­tion Genius can quickly eval­u­ate more vehi­cles in less time and par­tic­i­pate in more auc­tions. The tech­nol­ogy offers users com­plete vehi­cle con­di­tion, his­tory and book value reports in a sin­gle, efficiency-focused, easy-to-use dis­play. It incor­po­rates both local auc­tion and vehi­cle spe­cific infor­ma­tion to help deal­ers make smarter buy­ing deci­sions. “As our indus­try begins to return to nor­mal used-vehicle inven­tory lev­els, Smar­tAuc­tion and Auc­tion Genius are hit­ting the accel­er­a­tor to find new ways of pro­vid­ing value and mak­ing it eas­ier than ever for deal­ers to find the right vehi­cles for their mar­ket,” said Steve Kapusta, vice pres­i­dent of SmartAuction.

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