Auction Genius Working with SmartAuction to Streamline Dealer Experience

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Auction Genius has had much influence in the remarketing space this year, making alliances with several companies to offer more upstream remarketing services. Now part of vAuto, Auction Genius has just made another alliance to expand its offerings. SmartAuction, Ally Financial’s online used vehicle auction, is working with Auction Genius and the arrangement provides registered SmartAuction dealers with a window to SmartAuction’s vehicle listings in the Auction Genius dashboard.

Featuring a simple combined screen view, dealers using Auction Genius can quickly evaluate more vehicles in less time and participate in more auctions. The technology offers users complete vehicle condition, history and book value reports in a single, efficiency-focused, easy-to-use display. It incorporates both local auction and vehicle specific information to help dealers make smarter buying decisions. “As our industry begins to return to normal used-vehicle inventory levels, SmartAuction and Auction Genius are hitting the accelerator to find new ways of providing value and making it easier than ever for dealers to find the right vehicles for their market,” said Steve Kapusta, vice president of SmartAuction.



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