Toyota Sales Derailed by Latest Recall - October 10, 2012

With sales surging after last year’s series of challenges, and news that its owner loyalty rate was the highest in the industry for the first time since 2009, Toyota is forced to take on another recall.

Find out more on the latest Toyota setback.

The new recall, which includes 2.5 million Toyota and Scion brand cars, trucks and crossovers sold in the U.S., could prove another embarrassing setback for the Japanese giant after an aggressive effort to rebuild its brand image that is clearly paying off with double-digit sales gains in the U.S.

The latest recall impacts a variety of different models produced before the unintended acceleration scandal broke. And the new safety campaign underscores a challenge all manufacturers face as they try to boost manufacturing economies of scale by sharing components — in this case a defective power window switch — across a wide range of products.

Read more on the latest recall.



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