General Motors to Reveal Redesigned Silverado and GMC Sierra

GM logo

Detroit Free Press - October 22, 2012

Gen­eral Motors plans to reveal its redesigned Chevro­let Sil­ver­ado and GMC Sierra full-size pickups.

The pub­lic will get to see the vehi­cles in per­son for the first time on Decem­ber 13 at the 2013 North Amer­i­can Inter­na­tional Auto Show in Detroit.

The highly antic­i­pated new trucks are cen­tral to GM’s prof­itabil­ity in North America.

The Sil­ver­ado 1500, which hasn’t been redesigned since 2006, is eas­ily GM’s best-selling vehi­cle in the U.S. at 298,200 units in the first nine months of the year.

The pickup com­petes against Ford’s F-150 series and Chrysler Group’s Ram pickup.