General Motors to Reveal Redesigned Silverado and GMC Sierra

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Detroit Free Press - October 22, 2012

Gen­er­al Motors plans to reveal its redesigned Chevro­let Sil­ver­a­do and GMC Sier­ra full-size pick­ups.

The pub­lic will get to see the vehi­cles in per­son for the first time on Decem­ber 13 at the 2013 North Amer­i­can Inter­na­tion­al Auto Show in Detroit.

The high­ly antic­i­pat­ed new trucks are cen­tral to GM’s prof­itabil­i­ty in North Amer­i­ca.

The Sil­ver­a­do 1500, which hasn’t been redesigned since 2006, is eas­i­ly GM’s best-sell­ing vehi­cle in the U.S. at 298,200 units in the first nine months of the year.

The pick­up com­petes against Ford’s F-150 series and Chrysler Group’s Ram pick­up.

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