Dealers: Make Note of Recent Car Shopping Trends

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Jumpstart Automotive Group - October 3, 2012

Jump­start Auto­mo­tive Group releases high­lights of its lat­est “Online Car Shop­ping Trends Report,” indi­cat­ing cur­rent and future trends in buyer interest.

Find out which mod­els score high­est with shoppers.

Sedans, SUVs and Crossovers are the most pop­u­lar vehi­cle seg­ments across Jumpstart’s net­work of sites, cap­tur­ing approx­i­mately 36 per­cent, 19 per­cent and 11 per­cent share of shop­pers respectively

Ford dom­i­nates brand inter­est among online shop­pers at 14.8 per­cent – the largest ever attained across Jumpstart’s audi­ence – fol­lowed by Chevy at 9.9 per­cent and Toy­ota at 9.8 percent

Read the full arti­cle to learn more, includ­ing Libby Murad-Patel, Senior Direc­tor of Strate­gic Insights at Jump­start with per­cep­tions of future trends among online shoppers.

 

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