Budget Navigation Systems Are On the Way

Detroit Free Press - October 14, 2012

Automakers are starting to find ways to bring budget navigation to their cheaper models, costing much less than fancy in-dash models costing upwards of $1,500.

Find out what’s on the drawing board.

The latest alternative is General Motors’ partnership for a smartphone app called BringGo for the Chevrolet Spark, GM’s smallest and cheapest car that went on sale in July starting at $12,995 with shipping.

Others seeking novel solutions:

Turn-by-turn. Ford introduced a smartphone app last month to let drivers receive audible turn-by-turn directions. Scout, from a company called TeleNav, works with Ford’s Sync AppLink system.

Buy later. On its new CX-5 crossover, Mazda doesn’t require buyers to choose a navigation system at the time of purchase. They can buy a $499 TomTom accessory module that installs behind a panel in the console and uses the CX-5 dash screen.

Dash mount. To cut costs for buyers, Suzuki put a power dock atop dashboards in 2012 models, including SX4 and Grand Vitara, for drivers to mount a Garmin navigation unit.



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