Budget Navigation Systems Are On the Way

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Detroit Free Press - October 14, 2012

Automak­ers are start­ing to find ways to bring bud­get nav­i­ga­tion to their cheaper mod­els, cost­ing much less than fancy in-dash mod­els cost­ing upwards of $1,500.

Find out what’s on the draw­ing board.

The lat­est alter­na­tive is Gen­eral Motors’ part­ner­ship for a smart­phone app called BringGo for the Chevro­let Spark, GM’s small­est and cheap­est car that went on sale in July start­ing at $12,995 with shipping.

Oth­ers seek­ing novel solutions:

Turn-by-turn. Ford intro­duced a smart­phone app last month to let dri­vers receive audi­ble turn-by-turn direc­tions. Scout, from a com­pany called Tele­Nav, works with Ford’s Sync AppLink system.

Buy later. On its new CX-5 crossover, Mazda doesn’t require buy­ers to choose a nav­i­ga­tion sys­tem at the time of pur­chase. They can buy a $499 Tom­Tom acces­sory mod­ule that installs behind a panel in the con­sole and uses the CX-5 dash screen.

Dash mount. To cut costs for buy­ers, Suzuki put a power dock atop dash­boards in 2012 mod­els, includ­ing SX4 and Grand Vitara, for dri­vers to mount a Garmin nav­i­ga­tion unit.

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