1. STRATEGY & COMPANY MISSION
Our com¬≠pa¬≠ny mis¬≠sion is basi¬≠cal¬≠ly twofold: It is to edu¬≠cate deal¬≠ers and deal¬≠er¬≠ship per¬≠son¬≠nel with real world skills to increase prof¬≠itabil¬≠i¬≠ty through knowl¬≠edge and the use of cur¬≠rent best prac¬≠tices; sec¬≠ond¬≠ly, to assist oth¬≠er orga¬≠ni¬≠za¬≠tions who call on deal¬≠ers to under¬≠stand deal¬≠er¬≠ship oper¬≠a¬≠tions from a dealer‚Äôs point of view. For exam¬≠ple, OEM deal¬≠er con¬≠tact per¬≠son¬≠nel real¬≠ly need to under¬≠stand what goes on with¬≠in the four walls of the deal¬≠er¬≠ship so they can be more of a con¬≠sul¬≠tant to the deal¬≠er instead of a sales rep.
NADA University‚Äôs online plat¬≠form was devel¬≠oped specif¬≠i¬≠cal¬≠ly to enable us to reach deep¬≠er into the deal¬≠er¬≠ship with the train¬≠ing and resources NADA pro¬≠vides. Pre¬≠vi¬≠ous¬≠ly, we were able to ben¬≠e¬≠fit a small per¬≠cent¬≠age of deal¬≠er¬≠ships and a small per¬≠cent¬≠age of their per¬≠son¬≠nel through in-per¬≠son atten¬≠dance at Acad¬≠e¬≠my, 20 Group, con¬≠ven¬≠tion work¬≠shops and sem¬≠i¬≠nars. Now, with the online plat¬≠form avail¬≠able to every employ¬≠ee of the deal¬≠er¬≠ship, 24/7, we‚Äôre able to reach many more peo¬≠ple in help¬≠ing deal¬≠er¬≠ships per¬≠form at their best.
Our new online plat¬≠form pro¬≠vides deal¬≠ers with an unprece¬≠dent¬≠ed abil¬≠i¬≠ty to train and track their employ¬≠ees through one source that includes the industry‚Äôs widest array of online course¬≠ware. Our sys¬≠tem tracks the activ¬≠i¬≠ty, train¬≠ing and test¬≠ing by employ¬≠ee so the employ¬≠ee and the man¬≠age¬≠ment team know exact¬≠ly what‚Äôs been accom¬≠plished and can hold the employ¬≠ee account¬≠able for the results. Between NADA and the NADA U Part¬≠ner train¬≠ing, no one else has as much to offer in one loca¬≠tion. Deal¬≠ers can then build on that foun¬≠da¬≠tion with the Acad¬≠e¬≠my, 20 Group and cus¬≠tom train¬≠ing or in-deal¬≠er¬≠ship con¬≠sul¬≠ta¬≠tion pro¬≠grams we also pro¬≠vide.
NADA Uni¬≠ver¬≠si¬≠ty pro¬≠vides deal¬≠ers the most com¬≠pre¬≠hen¬≠sive suite of prod¬≠ucts and ser¬≠vices avail¬≠able from one source to help improve their deal¬≠er¬≠ship per¬≠for¬≠mance. Acad¬≠e¬≠my pro¬≠vides the lead¬≠er¬≠ship devel¬≠op¬≠ment for GMs and suc¬≠ces¬≠sor can¬≠di¬≠dates. 20 Group enables cur¬≠rent lead¬≠ers to improve their per¬≠for¬≠mance through peer-to-peer con¬≠sult¬≠ing. Learn¬≠ing Hub, the ‚Äúclass¬≠room‚ÄĚ of NADA U, deliv¬≠ers the indi¬≠vid¬≠ual train¬≠ing pro¬≠grams applic¬≠a¬≠ble to every depart¬≠ment and every employ¬≠ee of the deal¬≠er¬≠ship ‚ÄĒ what they need, when they need it, con¬≠ve¬≠nient¬≠ly online. Resource Tool¬≠box, the ‚Äúlibrary‚ÄĚ of NADA U includes the com¬≠pli¬≠men¬≠ta¬≠ry mem¬≠ber ben¬≠e¬≠fits such as Dri¬≠ven Man¬≠age¬≠ment Guides, Mar¬≠ketINSIGHT webi¬≠na¬≠rs, and NADAPerks job aids.
We also have an online train¬≠ing mod¬≠el for OEM per¬≠son¬≠nel. For OEMs, this train¬≠ing is the per¬≠fect solu¬≠tion for any employ¬≠ees who call on deal¬≠ers, new hires going to call on deal¬≠ers, or cor¬≠po¬≠rate office staff who can‚Äôt get out to see what goes on in a deal¬≠er¬≠ship.
When it comes to cur¬≠rent strat¬≠e¬≠gy, we com¬≠mu¬≠ni¬≠cate our offer¬≠ings to our mem¬≠ber¬≠ship base, through our 20 Group meet¬≠ings, our Acad¬≠e¬≠my pro¬≠grams, and at our NADA Con¬≠ven¬≠tion. We also work with a lot of OEMs on cus¬≠tom train¬≠ing projects for help¬≠ing both their deal¬≠ers and their deal¬≠er con¬≠tact per¬≠son¬≠nel. Word of mouth trav¬≠els fast when you have some¬≠thing good going on.
2. MARKETING OBJECTIVES AND OPPORTUNITIES FOR 2012 & BEYOND
We won‚Äôt be sat¬≠is¬≠fied until all NADA and ATD mem¬≠bers have signed on to take advan¬≠tage of the tremen¬≠dous train¬≠ing and edu¬≠ca¬≠tion resources avail¬≠able at no cost to them in Resource Tool¬≠box and Learn¬≠ing Hub. We‚Äôre mov¬≠ing in that direc¬≠tion with the help of our aggres¬≠sive mar¬≠ket¬≠ing and PR efforts to ‚Äúget the word out‚ÄĚ about NADA U pro¬≠grams. We use just about all out¬≠reach means avail¬≠able, includ¬≠ing print and web adver¬≠tis¬≠ing, out¬≠bound tele¬≠phone con¬≠tacts, speak¬≠ing appear¬≠ances, event exhibit¬≠ing and media rela¬≠tions. We also ben¬≠e¬≠fit from a great deal of pos¬≠i¬≠tive ‚Äúword of mouth‚ÄĚ among deal¬≠ers. There are sev¬≠er¬≠al hun¬≠dred deal¬≠ers sub¬≠scrib¬≠ing to the NADAvt pre¬≠mi¬≠um con¬≠tent and find¬≠ing great val¬≠ue ‚Äď and per¬≠for¬≠mance results ‚ÄĒ in that all-inclu¬≠sive pack¬≠age of cours¬≠es, work¬≠shops and webi¬≠na¬≠rs. As a result, our mem¬≠ber deal¬≠ers and oth¬≠ers in the indus¬≠try are becom¬≠ing increas¬≠ing¬≠ly aware that only one source ‚Äď NADA U ‚Äď can deliv¬≠er hun¬≠dreds of proven train¬≠ing and edu¬≠ca¬≠tion pro¬≠grams cov¬≠er¬≠ing all areas of the deal¬≠er¬≠ship oper¬≠a¬≠tion to help them dri¬≠ve effi¬≠cien¬≠cy and prof¬≠itabil¬≠i¬≠ty, as well as to stay com¬≠pli¬≠ant.
In addi¬≠tion to these efforts, we also know how impor¬≠tant it is to keep our pro¬≠grams mov¬≠ing for¬≠ward. So, we make it a top pri¬≠or¬≠i¬≠ty to con¬≠stant¬≠ly review and update NADA U‚Äôs pre¬≠mi¬≠um con¬≠tent to pro¬≠vide the most cur¬≠rent, prac¬≠ti¬≠cal and use¬≠ful infor¬≠ma¬≠tion and solu¬≠tions avail¬≠able to help deal¬≠er¬≠ships per¬≠form at their peak. An impor¬≠tant part of that mis¬≠sion is lis¬≠ten¬≠ing to ‚ÄĒ and respond¬≠ing to ‚ÄĒ the input that we get from deal¬≠ers and their state/metro asso¬≠ci¬≠a¬≠tions, as well as keep¬≠ing close track of fast-mov¬≠ing indus¬≠try devel¬≠op¬≠ments, to iden¬≠ti¬≠fy new train¬≠ing oppor¬≠tu¬≠ni¬≠ties.
We‚Äôre all about help¬≠ing deal¬≠er¬≠ships to oper¬≠ate more effi¬≠cient¬≠ly, make mon¬≠ey and stay com¬≠pli¬≠ant with the stream of com¬≠plex legal and reg¬≠u¬≠la¬≠to¬≠ry require¬≠ments fac¬≠ing them. And we‚Äôre ener¬≠gized every day to tell that sto¬≠ry, because we know that NADA U is the top train¬≠ing and edu¬≠ca¬≠tion resource avail¬≠able in our indus¬≠try to help deal¬≠er¬≠ships accom¬≠plish those goals.
3. MANAGEMENT CHALLENGES
Right before we launched NADA Uni¬≠ver¬≠si¬≠ty in Feb¬≠ru¬≠ary of 2010 at the NADA Con¬≠ven¬≠tion in Orlan¬≠do, we put in the infra¬≠struc¬≠ture to be the best train¬≠ing orga¬≠ni¬≠za¬≠tion in the indus¬≠try for help¬≠ing our deal¬≠ers. We put in an instruc¬≠tion¬≠al design team, added more sub¬≠ject mat¬≠ter experts, and cur¬≠ricu¬≠lum writ¬≠ers. Since then, our oppor¬≠tu¬≠ni¬≠ties to help deal¬≠ers, deal¬≠er groups, OEMs and allied indus¬≠try com¬≠pa¬≠nies have grown expo¬≠nen¬≠tial¬≠ly. Our main con¬≠cern is that we deliv¬≠er a supe¬≠ri¬≠or edu¬≠ca¬≠tion¬≠al expe¬≠ri¬≠ence at no sac¬≠ri¬≠fice to the qual¬≠i¬≠ty.
4. INDUSTRY & MARKET SITUATION
As the econ¬≠o¬≠my gets bet¬≠ter, deal¬≠ers and OEMs are rec¬≠og¬≠niz¬≠ing that it is impor¬≠tant to keep their employ¬≠ees moti¬≠vat¬≠ed and sat¬≠is¬≠fied ‚Äď and train¬≠ing is one of those ele¬≠ments in keep¬≠ing employ¬≠ees high¬≠ly pro¬≠duc¬≠tive so they don‚Äôt leave their deal¬≠er¬≠ship or the indus¬≠try. Pro¬≠fes¬≠sion¬≠al devel¬≠op¬≠ment is crit¬≠i¬≠cal for retain¬≠ing them in the future and giv¬≠ing them a pride point to feel a part of that orga¬≠ni¬≠za¬≠tion.
5. MOST SIGNIFICANT ACCOMPLISHMENT
It‚Äôs great to be able to pro¬≠vide a vast assort¬≠ment of out¬≠stand¬≠ing time¬≠ly and rel¬≠e¬≠vant solu¬≠tions to help our deal¬≠ers and their per¬≠son¬≠nel to improve their pro¬≠duc¬≠tiv¬≠i¬≠ty and effi¬≠cien¬≠cy. Lever¬≠ag¬≠ing all of our resources to help deal¬≠ers and those who call on deal¬≠ers is what it‚Äôs all about.