Automakers Shift Gears to Please Buying Public

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Bloomberg News - October 8, 2012

There was a time when automakers counted on big cars to make big profits. Today, small cars are the big sellers on dealer lots.

Find out why automakers made the small-car shift.

Small cars are selling big for brands from Chevrolet and Fiat to Toyota, Volkswagen and Honda, on pace to capture the largest share of the U.S. auto market since 1993 and driving the best sales month in four years.

High gasoline prices coupled with the best crop of compact and subcompact cars that the market has ever seen drove a 50 percent increase in sales of small sedans, coupes and wagons last month. Diminutive models were huge for almost every automaker, accounting for one in five sales for the first time in more than three years.

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