Automakers Shift Gears to Please Buying Public

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Bloomberg News - October 8, 2012

There was a time when automak­ers counted on big cars to make big prof­its. Today, small cars are the big sell­ers on dealer lots.

Find out why automak­ers made the small-car shift.

Small cars are sell­ing big for brands from Chevro­let and Fiat to Toy­ota, Volk­swa­gen and Honda, on pace to cap­ture the largest share of the U.S. auto mar­ket since 1993 and dri­ving the best sales month in four years.

High gaso­line prices cou­pled with the best crop of com­pact and sub­com­pact cars that the mar­ket has ever seen drove a 50 per­cent increase in sales of small sedans, coupes and wag­ons last month. Diminu­tive mod­els were huge for almost every automaker, account­ing for one in five sales for the first time in more than three years.

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