9 Tips for Driving Traffic with Twitter


By Meghan Bender

When it comes to grow­ing your blog and expand­ing your reader base, social media is a great tool. Unfor­tu­nately, it doesn’t come with an instruc­tion manual.

Twit­ter can be a pow­er­ful tool for com­mu­ni­cat­ing with your read­ers, find­ing inspi­ra­tion, and get­ting new users.

Here are nine tips for dri­ving traf­fic to your site with Twitter.

• Hard hit­ting tweets  that include an inter­est­ing stat or quote from your post will are more likely to be clicked, shared, and retweeted.

• Ana­lyze using a ser­vice such as Fol­low­er­wonk to find out what hours of the day your fol­low­ers are most active– that will allow you to make your tweets more effec­tive by allow­ing you to tweet them at a time when they are more likely to be read.

• Men­tion­ing a per­son or com­pany on your site? Tweet them directly to make them aware of it! Chances are they’ll reply to thank you or retweet.

• #Hash­tags increase your vis­i­bil­ity! When peo­ple want infor­ma­tion on a spe­cific topic, they search for those using hash­tags. Add hash­tags to your tweets so that they will turn up in search results. Any­one who clicks on or searches for those top­ics will see your tweet in their feed.

• Less is more when it comes to Tweet length. Keep your tweet to the point and your fol­low­ers will appre­ci­ate it.

• TinyURLs save space; try short­en­ing your links with a ser­vice like TinyURL or Bit.Ly. If you log into your Google Ana­lystics and use Google’s URL short­ener you can track its suc­cess in analytics.

• Sync and Sched­ule: Too for­get­ful to tweet? Try a sync­ing pro­gram to have your Face­book, Pin­in­ter­est, Insta­gram posts (and more) auto­mat­i­cally tweeted from your account. Does your Twin­spi­ra­tion come in waves? Try­Tweet­deck to pre-write and sched­ule your tweets as they come to you.

• The 2-Hour Rule: If it doesn’t get read in the first two hours after your post it, it prob­a­bly won’t get read. By that point, your tweet has moved too far down the feed. Use the 2-hour rule as a ref­er­ence when sched­ul­ing and spac­ing your tweets.

•Inter­act with your fol­low­ers. Ask ques­tions, engage, and respond to them. Your Twit­ter fol­low­ers can be a very help­ful and vocal back­board to bounce new ideas off of, too!

Meghan Ben­der is Mar­ket­ing Coor­di­na­tor at Skim­links. Shoot her a tweet @Skimlinks.