2013 Ford Focus ST is Focused on Affordability

Detroit Free Press - October 17, 2012

The 2013 Focus ST is the affordable performance car many have been waiting for – and began selling in the U.S. on August 21.

Find out how it’s doing and what Ford’s expectations are.

The [2013 Ford Focus ST] went on sale Aug. 21 and has sold 750 as of this week with 73% of them top-trim level ST3s, a $4,400 upgrade that includes heated Recaro performance seats, said Seema Bardwaj, North America ST brand manager.

The expectation is the ST will account for about 4% of Focus sales in the U.S., Bardwaj said.

The 2013 model has more power but uses 25% less fuel than the outgoing Focus ST, which was only sold in Europe.



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